Gulf Shores & Orange Beach Tourism -- Tips for Best Brochure Rack Display
Gulf Shores and Orange Beach Tourism (GSOBT) offers a valuable opportunity for visitors to our area to familiarize themselves with our island paradise and to learn about a myriad of lodging options, activities, attractions, restaurants and events that will make for special vacation memories. They often learn about businesses by visiting our two Welcome Centers. Brochure display space is limited and will be filled on a first come, first served basis to those businesses following standard display tips.
Business Eligibility for Display
Brochures displays are devoted to Industry Partners recognized by GSOBT, i.e., your business has a current business license valid in our Alabama tax districts (Gulf Shores, Orange Beach, or the unincorporated area of Fort Morgan)and offers products or services of interest and use by a tourist to our area. Please note that brochures or collateral that markets units or businesses outside of our identified tax districts in conjunction with units or businesses inside our area are prohibited.
If you are a lodging business, we will need confirmation that you have registered with the State of Alabama as a registered lodging tax collector and are in good standing as such. Lodging materials must market short-term lodging and rentals that are subject to lodging tax.
Events should have their collateral available at least 2 to 3 months prior to event for best visitor attraction benefit.
Brochures for regional tourist attractions located outside our stated tax districts and that are within 50 miles of our Welcome Centers may be accommodated on a space available basis and subject to these brochure rack display suggestions.
Brochure Display Design Suggestions
- A vertical layout and suitable design will enable your collateral piece to stand out.
- Information containing the subject of your business or pertinent information (business or event name, dates and location) should be displayed “boldly” within the upper 1/3 of the brochure front for best in-rack visibility.
- Clear and distinct type fonts are best.
- Photography enhances your offering if it depicts what your business offers.
- Color selection is key in achieving high visibility, but it should tie into your design and not appear offensive or garish.
Paper must be of a quality and weight (minimum 100 lb. weight for two-sided rack cards; 80 lb. for multi-fold rack brochures) so that the brochure will not “flop” over. It should hold up in various display environments (dampness, warmth, strong sunlight, etc.). Please provide atotal quantity of 600 of your itemstwo to three working days before your desired display date.
Brochure WidthBrochure Height
Not under 3.5 inches and not over 4 inchesNot under 8.5 inches and not over 9 inches
The only exception to this mentioned size is the use of magazine sized annual vacation rental guides or tourism guides. Please note that material in bad taste is prohibited. We also cannot display materials for any businesses that are illegally prohibited from operating within our identified tax districts.
Packing and Delivery Instructions
Please deliver collateral materials to one of our Welcome Centers. Our two addresses are listed below. Please ensure that boxes do not exceed thirty (30) pounds each. Please mark the outside of each boxwith labeling to indicate quantity, contents, and an order contact name, phone or fax number and email address to aid with re-stocking requests.
Courtesy restocking request calls are made when time allows. Please be prompt in responding to restocking requests within two weeks. Note that any seasonal brochures (events, summer only services, etc.) will be removed at the conclusion of the season. Unless you provide specific instructions otherwise, these materials will be recycled or destroyed.
Welcome Center Locations
Gulf ShoresOrange Beach
3150 Gulf Shores Pkwy23685 Perdido Beach Blvd.
Gulf Shores, AL 36542Orange Beach, AL 36561
251-968-7511251-974-1510
Questions
Please direct any questions to Betty Wood, Director Hospitality & Information either by email at or via telephone, Monday to Friday 8AM-5PM at 251-968-9319.