BIS 544

Supply Chain Management

Summer 2015

Instructor:

Full Name: Aslı Sencer

Title: Professor

Office Location: Hisar Campus – B208

Office Phone Number: 0 212 359 6934

E-mail:

Personal Url: www.mis.boun.edu.tr/sencer

Course Data:

Course Hours: Tuesday, Thursday 18:30-21:30

Room: B108-B109

Url Address for the course material: http://misprivate.boun.edu.tr/sencer/bis544

Related web sites:

http://www.pearsonglobaleditions.com/chopra (supplementary course material from Pearson)

Also visit the following sites:

http://www.gsb.stanford.edu/faculty-research/centers-initiatives/vcii (Stanford Value Chain Initiative Forum)

http://www.escf.nl/ (European Supply Chain Forum)

http://www.supplychainasia.org/ (Supply Chain Asia)

Course Description:

Throughout the course, we discuss the strategic role of the supply chain and the key strategic drivers of its performance by identifying facilities, inventory, transportation and inventory. For each driver of supply chain performance we will provide practical managerial levers and concepts that may be used to improve supply chain performance. Utilizing these managerial levers requires knowledge of analytical methodologies for supply chain analysis. Thus we will focus on the analytical decision support tools (both models and applications) as well as on the organizational models that successfully allow companies to develop, implement and sustain supplier management and collaborative strategies. The course will end by reviewing the new developments of information technology in supply chains.

Course Objectives:

The function of supply chain management is to design and manage the processes, assets, and flows of material and information required to satisfy customers’ demands. Supply logistics related costs account for 20-25% of a typical firm’s total cost. On the revenue side the supply chain decisions have a direct impact on the market penetration and customer service. Globalization of economy and electronic commerce has heightened the strategic importance and of supply chain management and created new opportunities for using supply chain strategy and planning as a competitive tool. Electronic commerce has not only created new distribution channels for consumers but also revolutionized the industrial marketplace by facilitating inter-firm communication and by creating efficient markets through trading communities. Moreover combination of enterprise information infrastructure and the Internet has paved the way for a variety of supply chain optimization technologies. The goal of this course is to cover high-level supply chain strategies and concepts while introducing the analytical tools necessary to solve supply chain problems.

At the end of the course you will be able to:

·  Discuss the supply chain and explain the impact of supply chain decisions on the success of a firm.

·  Describe how a company achieves strategic fit betwen its supply chain strategy and competitive strategy.

·  Identify the major drivers of supply chain performance and define key metrics for each driver.

·  Identify key factors to be considered when designing a distribution network.

·  Optimize facility location and capacity allocation decisions.

·  Explain the basic trade offs to consider when creating an aggregate plan, as a supply chain activity.

·  Describe supply chain coordination and the bullwhip effect and their impact on supply chain performance.

·  Balance the appropriate costs to choose the optimal lot size and cycle inventory in a supply chain.

·  Calculate the required safety inventory in a supply chain.

·  Identify conditions under which the revenue management tactics can be effective.

·  Understand the major applications of supply chain information technology and the processes that they enable.

Delivery Method:

This course is designed as a masters’ course in Business Information Systems. Theoretical lectures provides a holistic view where the major decision areas in supply chain management and the influencing factors are stated. Conceptual lectures are supported by lab sessions where the famous Beer Game will be played by groups of students and an SAP implementation will be made in a simulation environment. The commitment of the students to the lectures is essentially required. The final grade will be determined according to the grades of the case studies, participation and final exam. Guest speakers will be invited to learn about the applications of the theoretical issues that are covered in lectures.

Case Studies

There will be several case studies which should be prepared in groups of 2-3 students. Cases are selected by the instructor from the textbook used. The students may interchange ideas but each group should prepare the case with their own words. Cases will be submitted in MS-word and MS-excel documents where the name of the files include the surnames of the group members. Case submissions will be one week after the case is given. Late submissions for one week will receive a penalty of 20 points and no further delays are accepted. On the day of presentation, one group will be asked to present each case and others will be expected to criticise them. Discussions will be graded.

Evaluation Policy:

Case Studies 50%

Class Participation 10%

Final Exam 40%

PREREQUISITE:

Courses in operations management and analytical decision making are recommended.

TEXTBOOK:

References:

Chopra S. and Meindl. P., Supply Chain Management: Strategy, Planning, and Operation, 5th. Edition, Pearson Prentice Hall, 2013.

Other References

·  Simchi-Levi, D., Kaminsky, P. and Simchi-Levi E., Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies, 3rd. Edition, McGraw-Hill, 2007.

·  Shapiro, J., F., Modeling the Supply Chain, Duxbury, 2001.

·  Vollmann, T.E., Berry, W.L., Whybark, D.C. and Jacobs, F.R., Manufacturing Planning and Control for Supply Chain Management, McGraw-Hill, 2005.

·  de Kok, A.G. and Graves, S. C. ed., Supply Chain Management: Design, Coordination and Operation, Elsevier, 2003.

·  Voss, S. and Woodruff, D.L., Introduction to Computational Optimization Models for Production Planning in a Supply Chain, Springer-Verlag, 2003.

·  Stadtler, H. and Kilger, C., ed., Supply Chain Management and Advanced Planning: Concepts, Models, Software and Case Studies, 2nd Edition, Springer-Verlag, 2002.

·  Ayers, J.B., Handbook of Supply Chain Management, CRC Press, 2000.

Weekly Plan:

Week / Title
1 / Part I: Building a Strategic Framework to Analyze Supply Chains
Chp 1: Understanding the Supply Chain
2 / Chp. 2: Supply Chain Performance: Achieving Strategic Fit
2 / Chp. 3: Supply Chain Drivers and Metrics
Case Study: Seven Eleven-Japan (visit textbook website)
3 / Part II: Designing the Supply Chain Network
Chp. 4: Designing the Distribution Networks and Applications to Online Sales
3 / Chp. 5: Network Design in the Supply Chain
4 / Chp. 5: Network Design in the Supply Chain
Lab session: Exercises
Case Study: Managing Growth at Sportstuff.com
4 / Part III: Planning and Coordinating Demand and Supply in a Supply Chain
Chp 8: Aggregate Planning in the Supply Chain
5 / Chp 8: Aggregate Planning in the Supply Chain
Lab session: Red Tomato Tools
Case Study: Specialty Packaging Corporation
5 / Religious Day - No Lectures
6 / Chp 9: Planning Supply and Demand in the Supply Chain: Managing Predictable Variability
Lab session: Red Tomato Tools
6 / Chp 10: Coordination in a Supply Chain
Lab session: Experimentations with Computerized Beer Game
7 / Part IV: Planning and Managing Inventories in a Supply Chain
Chp. 11: Managing Economies of Scale in the Supply Chain: Cycle Inventory
7 / Part VI: Managing Cross Functional Drivers in the Supply Chain
Chp. 16: Pricing and Revenue Management in a Supply Chain
8 / Chp. 17: Information Technology in a Supply Chain
Lab session: Demonstration of a Procurement Process in SAP

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