Iowa One Call
Advertising Committee
Committee Conference Call July 21st, 2014. 10:00 a.m.
Committee Members Present: Curt Hodges, Ed Greiner, Paul Wiegand, Stephen Stonebraker and Ben Booth
Committee Members Not Present: Mike Wildung
Call to order: 10:03 a.m. – Curt Hodges
Ø Review/Discussion Topics
§ 2014 Programming
Staff gave a brief overview of the programming budget summary through July, showing the money budgeted, the expenditures and the remaining balance. With the balance being $120,000 and the current expenditures estimating about $94,945.00, a balance of $25,055.00 remains. Staff pointed out that there was overspending on the budget in creative and legislative communications, but money was saved on the outdoor display allowing for a balance to remain.
Ø Advertising in movie theaters across Iowa
The Committee discussed and decided to move forward with the 30 second commercial spot for movie theaters in Iowa. The Commercial will run in sixteen different theaters, on 148 different screens from August 1st through September 11th.
Ø 811 Day
The Committee discussed the partnership with Common Ground Iowa to have an 811 Day event in partnership with HyVee at the HyVee Garden Center in Urbandale. During this event, HyVee will be selling Garden Center products for $8.11. Jerry Culver will do coverage of the event on his local television program. Iowa One Call will have Gabby the Groundhog at the event as well as t-shirts and other Iowa One Call knickknacks to hand out.
Ø Advertising in Farm Bureau Spokesman and Family Living Magazine for State Fair
The Committee decided to do a ¼ of a page advertisement that will run in the July 30th, 2014 edition of both the Farm Bureau Spokesman and the Family Living Magazine. The ¼ of page ad which would normally run for the price of $2,858 was purchased for $1,451, which would normally be the price of a 1/8 of page.
Adjournment (10:48 p.m.)
Action Items
*Staff will contact HyVee Corporate to promote running the 811 Day event in multiple locations/stores.
*Staff will confirm whether or not 811 Day will be featured in the HyVee “Get Growing with Jerry” television show.