Department of Management Strategic Planning Grid

Department of Management Strategic Planning Grid

2012-2017

UNIVERSITY CORE THEME: 1. TEACHING AND LEARNING

UNIVERSITY OBJECTIVE 1.1 Enhance student success by continually improving the curricular, co-curricular, and extracurricular programs.
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis
The Department will make at least one certificate program available online. / # of online programs / At least one certificate program online by end of AY 2013 / Catalog / Sport Business Certificate / Online training and support, including summer
The Department will extend specializations in Human Resources Management and Marketing to the Des Moines and Lynnwood Centers in AY 13-14. / # of specializations offered at Des Moines and Lynnwood / Both specializations available at Des Moines and Lynnwood beginning Fall of 2013. / Catalog / Utilize ITV, online and hybrid courses to efficiently allocate faculty resources. / Additional NTT resources if demand warrants; consideration of second TT line in MKT for Des Moines campus if demand warrants; additional administrative support at centers.
Increase the number of students participating in professional development industry engagement activities (e.g., Boot Camps, internships. Etc.) / # of students participating / 10% increase annually / Deans Office, Registration data / Add Boot Camps for HRM and MKT. Provide Workload for faculty club involvement. / Travel resources for Boot Camps. Perhaps implement a student fee? Faculty incentives to organize and administer Boot Camps and internships (e.g., workload).
Department will demonstrate student competency by maintaining or increasing exit exam scores. / ETS Exam scores / Level or improved performance on ETS Exam. / Deans Office
Department will participate in development of a Business living/learning community / Programming, student participation, faculty participations / Planning (2012-3); application (AY2013), implementation (AY2014) / Program Director
Events etc. budget
Department faculty will demonstrate effective teaching practice / SEOI data / Office of Effectiveness or Assessment / Faculty training
Department will review, and revise as necessary, curricula to meet industry needs. / # of programs reviewed / Review one program annually / Department / Review MGT 2013-14
Review MKT 2014-15
Review HRM 2015-16 / Faculty workshop/retreat support.
Department will extend course offerings to include at least one general education course. / # of Gen Ed courses. / At least one Gen Ed course offered / Catalog? / Course development 2013-14; course offered 2014-15. / Faculty incentives to create course.
UNIVERSITY OBJECTIVE 1.2 Enhance the effectiveness of student support services.
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis
Department students will express satisfaction with advising services / Graduating student survey (TBD) / 75% of students indicate satisfied or very satisfied with faculty advising. / Deans Office / Faculty training; Communication strategies; (Premajor?) / Instrument development and implementation.

UNIVERSITY CORE THEME: 2. INCLUSIVENESS AND DIVERSITY

UNIVERSITY OBJECTIVE 2.1 Enhance the environment of inclusiveness for faculty, staff, and students
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis
Sustain & increase active participation of faculty in shared governance of the university / # of MGT faculty on University committees, Faculty Senate, University task forces
# of faculty in leadership positions / All faculty serve on at least one College or University Committee / Activity Reports/Workload Plans
UNIVERSITY OBJECTIVE 2.2 Increase faculty, staff, and student diversity by active programs of recruitment and retention for members of underrepresented groups.
Department will participate in potential 2+2 and other cooperative programs with international partners. / # of cooperative program students enrolled / Begin matriculating cooperative program students / Registrar
Dean’s Office / Participate in international programs efforts to secure cooperative agreements with international institutions. / Travel, program development funding, potential NTT/TT positions to meet growth in demand
UNIVERSITY OBJECTIVE 2.3: Ensure that CWU has an inclusive and diverse curriculum
The Department will participate in CB efforts to internationalize the business curriculum either through a specialization, certificate or changes to the core curriculum / International program offered / International program offered / Catalog / Curriculum proposed 2013-14; curriculum offered 2014-15 / Convert current NTT line to TT line in International Business
The Department will increase the number of international opportunities available to faculty & students (e.g., exchanges, international study trips, international conferences) / # of faculty and students participating in international opportunities. / Increase by 5% per year / Activity Reports
Dean’s Office / Travel funds, scholarship funds.

UNIVERSITY CORE THEME: 3. SCHOLARSHIP AND CREATIVE EXPRESSION

UNIVERSITY OBJECTIVE 3.1 Increase the emphasis on and the opportunities for students, faculty and staff to participate in research, scholarship, and creative expression activities.
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis
The Department will achieve excellence in scholarship by averaging more than 1 intellectual contribution per faculty member per year / # of intellectual contributions / At least 1 intellectual contribution per faculty member (on average) / Activity Reports
Department TT faculty will all meet AQ standard per AACSB / % of AQ TT faculty / 100% / Deans Office
Over time, the Department will develop a methodology to measure the impact of faculty research / Rubric for evaluating research impact developed / Once developed, increase in research impact over time / Activity Reports
Dean’s Office / Members of faculty committee to begin exploring impact measurement / Travel to AACSB workshops, support of Faculty Committee
The Department will sustain and increase student participation in SOURCE / # of students participating in SOURCE / Maintain or increase student participation / SOURCE / Faculty incentive to offer independent research projects (e.g., workload)
Maintain or increase the number of students completing applied research projects in formal curriculum / # of student completing applied research projects / Maintain or increase student participation / Course Syllabi
Deans Office / Add applied research projects to discipline-specific capstone courses; encourage independent research projects / Faculty incentives to involve students with research
The Department will increase the number of students attending/presenting at regional/national/international conferences / # of students participating / Maintain or increase student participation / Deans Office / Send at least one group from each discipline to case study competition and/or conference / Travel funding
UNIVERSITY OBJECTIVE 3.2 Increase the external funding received for research, scholarship, and creative expression by faculty, staff, and students.
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis
Department will submit at least one research grant proposal / # of research grant proposals submitted / At least one grant proposal submitted per year / Graduate Studies / Leverage NWCOR to increase grant activity / NWCOR support

UNIVERSITY CORE THEME: 4. PUBLIC SERVICE AND COMMUNITY ENGAGEMENT

UNIVERSITY OBJECTIVE 4.1 Enhance the commitment and the level of cooperation between the university and external communities.
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis
Department will establish Industry Advisory Councils for each specialization and certificate / # of Industry Advisory Councils / Add 1 Council per year until all specializations/certificates covered. / Deans Office / Expand NWCSB Advisory Council (2012-13)
Establish HRM Advisory Council (2013-14)
Establish MKT Advisory Council (2014-15) / Faculty incentive/workload
NWCSB Support
Department will conduct at least one annual marketing research project for local business through MKT 469/MKT 470 / # of local projects / At least 1 per year / Department / Add projects to MKT 469/MKT 470 / Off-site meeting support, travel support
Establish student-industry engagement through Boot Camps for each specialization within the Department / # of Boot Camps / Add at least 1 per year / Department / Expand Sport Business Certificate Boot Camp (2013-14); establish HRM Boot Camp (2013-14); establish MKT Boot Camp (2014-15) / Faculty incentives, Travel funding, Student fee?
UNIVERSITY OBJECTIVE 4.2 Increase participation in university sponsored life-long learning opportunities.
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis
Through NWCSB and NWCOR conferences, publications and events, maintain or increase the number of external constituents participating. / # of conference/event registrants, # of books/publications sold, # of Advisory Council members / Increase by 10% per year / Department
Deans Office / Re-establish Northwest Sports Business Conference (2014); NWCOR and NWCSB Book Publications; Alumni events associated with each Center / NWCSB and NWCOR support.
UNIVERSITY OBJECTIVE 4.3 Enhance the efforts of members of the university community to strengthen the economic base of the region and state.
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis
Department graduates will be ready for entry level workforce placement / # of graduates reporting employment within 6 months of graduation / Baseline established in 2012-13, maintain or increase thereafter / Deans Office exit survey / Instrument development and implementation.
Department will conduct at least one annual marketing research project for local business / # of local projects / At least 1 per year / Department / Add projects to MKT 469/MKT 470 / Off-site meeting support; travel support

CORE THEME: 5. RESOURCE DEVELOPMENT & STEWARDSHIP

UNIVERSITY OBJECTIVE 5.1 Maximize the financial resources to the University, and assure the efficient and effective operations of the University through financial stewardship.
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis
Department will lead efforts to endow the Nimnicht HRM Scholarship / # of donors, $ raised / Endow HRM Scholarship with at least $50,000 / Foundation / Nimnicht Steering Committee & Fundraising event / Campaign start-up funds
NWCSB Fundraising / # of donors, $ raised / Raise $5,000 2013; $10,000 2014, self-sustainable beyond / Foundation / Build CWU Mariners night as fundraising event; target major donor(s); expand Advisory Council / Funding support for NWCSB
UNIVERSITY OBJECTIVE 5.2 Develop and implement enrollment management and marking plans that meet the enrollment objectives of the university.
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis
The Department will grow SCH generation / Annual increases in student credit hours generated by the Department / Annual increase in student credit hours generated / Registrar
Dean’s Office
Academic Planning / Within accreditation limitations, open more courses and certificates to non-business students; launch specializations to the west-side centers, pursue development of a 200-level Intro to Business course (Gen Ed?) / Increased NTT resources to meet growth in demand, course/certificate development support.
UNIVERSITY OBJECTIVE 5.3 Ensure the University has human resources necessary to accomplish all university objectives.
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis
The Department will provide at least one annual professional development workshop in a targeted area (e.g., online teaching effectiveness) / # of faculty attending workshop / At least one workshop offered annually with 90% or better faculty participation / Department / Offer online teaching effectiveness workshop in 2013-14. Offer at least one workshop per year thereafter / Professional development funds.
UNIVERSITY OBJECTIVE 5.4 Provide the facility and technology infrastructure and services appropriate to meet the university objectives, while maximizing sustainability and stewardship.
Unit Outcomes / Indicators / Expected Performance
Level
(Criterion) / Indicator/Performance Level Reported By / Key Strategies/ Initiatives / Budget/Resource
Analysis

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