Michael W. Braham (703) 201-6831 | | Page 2
Michael W. Braham
(703) 201-6831 linkedin.com/in/mike-braham
Chief Growth Officer
Recognized as a change agent with the ability to grow and deliver operations and
product management strategies that establish new paths to profitability.
Innovative executive known for forging original, highly profitable paths that raise the bar of excellence and set the standard for new industry trends. Accomplished in leading organizational transformations that maximize revenues, grow shareholder value and market share. Thrives on the challenge of finding solutions to seemingly insurmountable problems and creating new paths that position companies – from start-ups to established global enterprises – for rapid growth and profitability.
Signature Strengths
Organizational Streamlining – Growth Strategy – Mergers & Acquisitions – Telehealth – Go-to-Market Strategy
Crisis Management – Business Continuity – Brand Awareness – Organic/Inorganic Growth – Applied Analytics $160+imillion-dollar P&L Management – Customer Interface – Innovation – Strategic Planning – Root Cause Analysis
Ideation – New Business Development – Program Management – Business Process Re-engineering – Direct Sales
Career Highlights
ü Former United States Marine Corps Officer and Fighter Pilot, with a unique blend of corporate experience operationalizing new business units for matrixed enterprise organizations in healthcare, communications, and crisis management industries.
ü Developed and led the execution of corporate roadmaps that created a forward-looking company and business infrastructure that optimizes business decision-making through improved technology and processes.
ü Established corporate strategy, set the organizational vision, and developed corporate roadmaps that ensured business and technology leaders understood opportunities and issues related to key business choices.
ü A unique ability to build, motivate and lead high-performance teams who consistently exceed goals for customer satisfaction, loyalty, and retention.
ü M&A experience developing targets, engaging market-specific investment bankers and leading post-close integration using a finely-tuned change management skill set.
ü Certified Public Speaker who develops and delivers compelling presentations to cabinet-level and legislative branches of the federal government, corporations and non-profits.
Professional Experience
Magellan Health – Avon, CT April 2014 - September 2016
Senior Vice President, Magellan Federal
Brought on to establish, grow, and position Magellan Federal at the executive and legislative branches of the federal government, DOD, and key federal agencies. Held P&L responsibility for Magellan Health’s $160M business unit that provided behavioral health services to 300+ installations around the globe. Led a team of 1,500 (most with advanced clinical degrees) in 300 locations across 13 countries in the development and execution of organic/inorganic growth strategies that supported the needs of individuals and families dealing with critical behavioral health issues.
· Unified nine individual federal contracts into a new business unit that focused on rapid revenue growth through new innovative solutions that integrated clinical assets and technology, created a scalable and sustainable common corporate infrastructure.
· Built pipeline from $0-200M in nine months with recognized organic growth from $130-160M in 24 months.
· Led the acquisition of a new $130M+ target, doubling revenue to $300M+ and increasing dedicated employee count to 3,000. Created the new vision, organizational design, compensation structures, and hiring plans.
· Spearheaded the launch of MagellanFederal.com, winning a Platinum Award from the Association of Marketing and Communication Professionals.
· Created Go-to-Market Strategy and infrastructure that included partnering with the top five prime contractors and multiple sales channels. Ideated and innovated with industry leaders in cognitive computing, sensor technologies and medical and BH clinical experts.
Aetna, Inc. – Hartford, CT February 2012 - October 2013
Chief of Staff/Head of Strategy & Innovation/Head of Member Experience & Digital Assets
Directed by the president of the $8B Medicare division, led divisional initiatives focused on operation execution and operating enhancements that interfaced with the office of the CEO and Executive Committee operating model. Oversaw the planning and execution of innovation and strategic planning initiatives, disciplined business practices, integrated reporting, and analytics team activities across the Medicare operating environment.
· Led the reduction of membership churn by improving the entire value chain from marketing, sales and customer experience for members and caregivers.
· Increased new membership goals 97% YOY, improved member retention 50% through direct coordination of marketing, sales and operations enrollment initiatives. Created Aetna Medicare’s Command Center that produced real-time analytics, executive dashboards, and reporting for major programs and business continuity.
· Reduced total cost of member acquisition by 40% by designing and championing the new member engagement strategy and member experience program to grow lifetime value. Identified, mapped and remediated marketing and sales issues resulting in member abrasion.
· Led a cross-functional team that rewrote more than 900-member engagement pieces that integrated brand, voice, and message across all media.
· Directed efforts across 9+ critical work streams in the identification and elimination of government regulatory compliance issues and drove process re-engineering efforts across sales, marketing, and operations. Created new methods and procedures that ensured total compliance with CMS regulations.
· Designed the strategy and executed the transformation of Aetna Medicare’s web-based enrollment capabilities that engaged both internal and external assets to reconfigure the infrastructure and user interface.
Cox Communications – Virginia Beach, VA May 2005 - February 2012
Vice President, Cox Business
Held full P&L responsibility for the $140M B2B division with 250 employees. Additional role as the enterprise leader for Healthcare, Government, and Higher Education markets. Served as the Senior Executive in Charge of the Statewide Operational Crisis Management team.
· Improved operational effectiveness by 30% and reduced customer churn to 1% by identifying inefficiencies and building new procedures that focused on organizational alignment, team building, process improvement and standardization, leading to a Increased revenue performance 4-7% annually in a highly penetrated and competitive market.
· Worked closely with CXOs at healthcare provider organizations, medical schools, and major universities to create new delivery and monitoring capabilities for chronically ill and aging constituents in both urban and rural underserved communities through emerging telemedicine applications.
· Evangelized cable’s role in Telemedicine (NCTA 2009 and 2010), teaming with Cisco and medical device manufacturers to create new telemedicine solutions for Cox. Quoted in numerous industry magazines that included the cover of “X-change Magazine” (October 2009).
· Nominated four times for Cox Vision Awards (Cos’s Highest Award). Received awards for designing a new mobility sales tool used by field sales teams and for creating a program that detected and deterred PBX fraud.
Career Note: Additional experience includes executive roles as President at Amsec International, Chief Marketing Officer and Senior Vice President at March & McLennan’s Crisis Consulting Practice, and Vice President of North American Telecom Channel Sales at Genuity. Former United States Marine Corps Officer and Fighter Pilot.
Education & Professional Development
Bachelor of Science, Psychology/Sociology – George Mason University, Fairfax, VA
Naval Aviation Training Command, Wings of Gold – Naval Aviation Flight School