October 23rd 2009
DISTRIBUTOR MEMO:#09-025
TO: ALL MOHAWK DISTRIBUTORS
RE: USL Sales Tips
Ladies & Gentlemen;
#1 One rep who had his business on a main street (lots of drive by traffic) would put a car in the airand hang a sign from the lift that said "rent this lift". While the weekend rentals were just "ok" they sold lots of lifts from the drive by traffic. For those who wanted a weekend rental, the local tilt bed delivery companywould drop the lift off at a person’s house, and pick it up on Monday morning and the Mohawk rep. would charge $225-$250.
#2 One rep would qualifyhis prospects, and if the buyer was still "unsure" the rep would drop off the lift, charge a $150 weekly rental fee, and return on Friday to pick up the lift. Barry claims to never have brought a lift back to the warehouse as it was always sold.
#3 Mohawk, Autoquip, Automar & SAE all "co-op'ed the NYC auto show. When there are 2 million auto enthusiastswalking through a new car show,there are lots of lift prospects.
#4 I've sent everyone the ad from Hemmings Motor News, yet do you have ads in your local auto trader? Pennysaver, and Want Ad Digest? These ads are inexpensive compared to theprofit most make on a USL
#5 Bring the lift to vintage car shows & swap meets, given the $$ investment that these hobbyists have in their cars, the price of a USL is virtually "nothing" to enable them to get off the floor. One rep actually brought stock lifts stacked on his crane truck to a show as many attending the larger shows bring their cars on trailers or bring an empty trailer in hopes of finding this years project car....If they're spending $30,000 for a vintage car, what's another $5000 for a lift to go with it?The new car and the new lift both fit on his trailer as he heads home.
#6 Bill Potter has sold USL's as a Christmas present. I recall the story of Bill working with a wife to surprise her husband and deliver the lift on 12/24 (It's a good thing he had the lift in stock).
#7 Your next time in a casino that has a car 6' in the air surrounded by slot machines as the car they're giving away for a grand prize, take a peek behind the slot machines and see what's holding the car up...In many of the Harrahs casinos across the country it's a USL (as the casino doesn't want to bolt a lift to the floor, and they certainly don't want a 2 post lift cluttering the view in the casino)
#8 Body shops often hate dedicating a bay to a lift. The USL's portabilityanswers that problem, and for the body shop estimators, raising the car when the insurance estimator is on-site prevents the "callbacks" when the body shop discovers hidden damage which will raise the claim (this happens all the time).
#9 A "speed shop" finds it easier to install running boards,headers, and aerodynamic body partswhen the swing arms are on the inside and move out to the body's frame vs. a 2 post lift where the arms reachin from the outside and block access of the installation.
#10 For those in vacation areas; The 2 bay service garage is slow for 8-9 months a year, but during the tourist season, a portableoutside lift allows more jobs to be completed, and gives the "summertime" mechanic a lift to use. I know of two outdoor USL's where I visit family in the summer.
#11 Bad floors, expansion seams and cracked floors won't allow the safe installation of a bolted down lift. The USL is the answer.
#12 A 1960 era 3 bay garage/service stations often have bay #3 as the wash bay, whichis often too narrow to fit a 2 post lift. Sell them a USL!!!!
#13 Got one of those specialty car shops in your area that sells custom cars, collector cars etc.? Place a USL in their showroom to display their cars on with a sign of how to contact you. If they are not happy with just the use of the lift, offer them a spiff for every lift sold.
Sincerely,
Steve Perlstein
Sales Manager