A. Job Description
/ Role ProfileJob Title / Marketing Assistant Teaching Centre
Directorate / Korea, East Asia / Department / TC
Location of post / Seoul / Pay Band / J
Reports to / Marketing Manager / Duration of job / Fixed term contract ( 1 year)
Purpose Of Job
To provide quality administrative support to Marketing team for English courses to ensure the operations run smoothly and to the standards.
To assist with the marketing promotion/ events of English courses, including efficient and professional running of online and offline marketing campaigns.
Context And Environment
The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create international opportunities for the people of the UK and other countries and build trust between them worldwide.
We work in more than 100 countries and our 8,000 staff – including 2,000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the arts and delivering education and society programmes.
British Council Korea has 5 teaching centres- City Hall, Mokdong, Seocho, Euiljiro and Gangnam, The teaching centres deliver core BC adult and YL teaching products to almost 5000 learners and is one of the biggest in the global network.
Key focus for the marketing team is to develop and implement an effective marketing and communications strategy also run the quality experience activities and marketing events to engage with target audience.
We are looking for Marketing Assistant working together with TC Marketing team to assist to implement and constantly improve online and offline marketing campaign performance.
Accountabilities, Responsibilities And Main Duties
· Support the marketing team in the following areas:
- Various projects and events: Assist to carry out events and projects, including tasks like delivering presentation, collecting feedback from target audience, preparing promotional materials, checking/setting up venue, contacting and confirming media, and writing event evaluation report and so on.
- Branding materials: Provide assistance on brand materials management, including but not limited to managing stock, warehousing and transportation and liaising with vendors.
- Contacts database update: Maintain and update the database of key contacts and documents, e.g. stakeholders and Medias.
- Support to carry out basic marketing research: such as competitor research, market research and customer research, and events evaluation.
- Provide administrative support to the team: e.g. arranging meeting, taking meeting minutes, liaising with team members nationwide etc., translation or interpretation, mailing documents,
- Support line manager to develop market development plan and implement it
Conduct regular market visits to understand the market situation, to build and maintain relationships with key stakeholders; and develop initiatives as needed to grow Teaching Centre business.
· Provide assistance on finance issues, which includes:
- Create new vendor
- Assist line manager/director to monitor budget
- Filing contracts and quotations.
· Professional development and team support
- Attend training offered by British Council and other agreed training courses related to Job Description.
- Cover the work of other marketing colleagues as necessary.
· To ensure all duties are delivered in line with the British Council’s policy on Child Protection and Equality, Diversity and Inclusion, and these is taken into account when planning and delivering activity
· Manage information created and received in compliance with the British Council’s information management standards, policies, the UK data protection principles and local legislation.
Key Relationships
Internal:
Sales and Customer Management Team, Academic Managers, Teachers
External:
Suppliers, advertising agencies
Other Important Features Or Requirements Of The Job
Travel within Korea is necessary. Occasional weekend and evening work.
Please specify any passport/visa and/or nationality requirement. / Right to work in Korea
Please indicate if any security or legal checks are required for this role. / Local police check
B. Person Specification
Essential / Desirable / Assessment stageBehaviours
Please see The Behaviours Dictionary for behaviour definitions and levels / Behaviours assessed during interview stage of recruitment process
1. Making it happen – Essential
2. Working together – Essential
3. Being Accountable – Essential
/ Behaviours not assessed during recruitment process
4. Connecting with others – Essential
5. Creating shared purpose –Essential
6. Shaping the Future – Essential / The position holder will be required to demonstrate all six behaviours, on the job. These will be assessed during year end performance evaluations.
Skills and Knowledge / Core Skills
· Communicating and influencing (Level 2)
Relates communications to circumstances--
Displays good listening, writing and speaking skills, setting out logical arguments clearly and adapting language and form of communication to meet the needs of different people/audiences.
· Planning and organising (Level 1)
Is methodical--
Able to plan own work over short timescales for routine or familiar tasks and processes.
· Using technology (Level 1)
Operates as a basic user of information systems, digital and office technology--
Able to use office software and British Council systems to do the job and manage documents or processes.
Other skills/knowledge
· Good written and oral communication skills in both English and Korean / Presentation skill (both in English and Korean) / Interview and shortlisting
Experience / Minimum 1 year of solid working experience in one or more of the areas below:
Education
International relations/exchange
Project management
Event management
Marketing communications / Interview and short listing
Qualifications / Marketing qualification/college degree desirable / Short listing
Submitted by / Director English Language Service / Date / 3 November, 2016
The United Kingdom’s international organisation for educational opportunities and cultural relations. A registered charity: 209131 (England and Wales). SC037733 (Scotland).The British Council believes that all children have potential and that every child matters - everywhere in the world. The British Council affirms the position that all children have the right to be protected from all forms of abuse as set out in article 19, UNCRC, 1989
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