CDTA COMMITTEE AGENDA

Strategicand Operational Planning Committee

Thursday, May 24, 2018

Start Time - 12:00 PM; Anticipated End Time – 1:30 PM

110 Watervliet Avenue

Committee ItemResponsibility

Call to Order

Ascertain QuorumGeorgie Nugent

Agenda ApprovalGeorgie Nugent

Approve Minutes of April 19, 2018 Georgie Nugent

Consent Agenda Items

  • None

Community/Stakeholder Relations Items

  • Customer Research Overview Jon Scherzer
  • Community Relation MeasurementsJaime Watson

Administrative Discussion Items

  • Concepts for Garage ExpansionsRoss Farrell

Governance/Policy Issue Discussion Items

Executive Session

None

Next Meeting Date: June 21, 2018

Adjourn

Capital District Transportation Authority

Strategic and Operational Planning Committee

Meeting Minutes – April 19, 2018 at Noon at the 110 Watervliet Avenue Office

In Attendance: Georgie Nugent (Chair), Dave Stackrow, Mike Criscione, Denise Figueroa,

Mark Schaeffer, Carm Basile, (CEO), Mike Collins (CSL), Chris Desany, Amanda Avery,

Kelli Schreivogl, Jaime Watson, Allie Schreffler, Sarah Matrose, Lance Zarcone, Mark Wos,

Phil Parella, Erika Reilly, Fred Gilliam, Ross Farrell, Jonathan Scherzer, Kathy Colbert

Meeting Purpose

This was the regular monthly meeting of the Planning Committee.

Consent Agenda Items

None

Administrative Discussion Items

FY2019 Marketing Plan - Jonathan Scherzer

Jonathan Scherzer presented the FY2019 Marketing Plan. The plan focuses on how CDTA connects to the Capital Region, its route network, mobility options, and attracting people to use them. It includes a suite of marketing assets covering mass marketing and educational needs. It will showcase CDTA’s product line with enhanced personal opportunities, provide sustainable travel choices, and connect people to economic opportunity. We will try to make transit mobility something customers will look forward to.

Our service helps to create entertainment districts by encouraging businesses to locate near transit service. It connects people to arts and culture and encourages healthy life styles.

Advertising campaigns will include key products such as:

-Navigator to incentivize customers to join

-CDPHP Cycle! with more bikes and new locations

-Trolleys for shopping and tourism

-BusPlus to highlight its success, make the case for expansion and target young professionals.

The marketing calendar of upcoming events was included in the members’ packets.

Adjournment and Next Meeting

The next meeting of the Committee will be held at noon on Thursday, May 24, 2018 at 110 Watervliet Avenue.

Respectfully submitted by Michael P. Collins:

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