Character Playbook LIVE
Run of Show
September- October 2017
EVENT OVERVIEW:
From September 11th – October 4th, 2017, EVERFI, the NFL and the United Way Worldwide will kick off a league wide celebration in all 32 cities, not only commemorating the 2nd Year of the Character Playbook partnership, but also inviting both current Character Playbook schools and potential Character Playbook schools to a new remote event model called Character Playbook LIVE. Character Playbook LIVE is a chance to introduce video-based experiential learning as a unique benefit of enrolling in Character Playbook for the 2017-2018 school year.
DATE & TIME:
Date: Each city will remotely ‘host’ one event from Sept 11th – October 4th, 2017 (W2-W4 of the NFL season)
Time: 30 minute video conference
Location:
One EVERFI person at Team Facility to manage conferencing tech and hosting
One EVERFI Schools Manager at a participating Character Playbook school to insure positive user experience.
Duration of Event:
60 Minutes Prior to Event Start
EVERFI Character Playbook Rep arrives at Team facility to set up and test technology
Schools Manager arrive at appointed school to set up and test technology
15 Minutes Prior to Event Start
Schools settle into assembly rooms or classrooms and log into video chat, wearing team gear
Event Start
5 Min Welcome, Intros and Thank You
10 min Student Activity
15 min Student Q&A
SCHOOLS:
Participants for the event will include 5 active Character Playbook schools in the NFL/UW market and 5 potential Character Playbook schools.
July/Aug 2017 - EVERFI will circulate a save the date for each market once dates have been confirmed.
Aug/Sept 2017 - During the Back to School push for Character Playbook, schools will receive a link to RSVP for the event. Once they have RSVP’d schools will be prompted to download the necessary software to participate.
1 Week before LIVE event: All participants will receive a reminder email containing the link to the video chat, and any final instructions.
1 Day before LIVE event: All participants will receive a final reminder email.
FORMAT:
Students will gather for a web chat to conduct a Character Playbook discussion featuring 1-2 Athletes, cheerleaders and/or other personnel. To start, students will take part in a True and False game (or other interactive activity). Next, the players and/or cheerleaders will participate in a Q&A with students focusing on Character Education. These questions will focus on connecting what the students are learning in the Character Playbook course and how it relates to life inside and outside of football.
SPONSOR BRANDING:
Audio: At the start of the LIVE event, an EVERFI representative will make initial greetings and establish that this event and the Character Playbook program is made possible through a joint partnership with the NFL and United Way, and Verizon (where applicable). At the close of the event, either the emcee or the athlete will again highlight the vital role of the UWW, NFL (and Verizon) in bringing this unique opportunity to local schools.
Visual: Character Playbook Pop Up banners will be displayed behind the athlete so that any visuals clearly display the brands behind the Character Playbook LIVE event. In addition, a graphic treatment will be superimposed on the screen during the video conference, for consistent branding whether a student is watching on their own computer or on a shared viewing device.
EVENT PROMOTION:
A media advisory will be developed in collaboration with all parties. EVERFI will work closely with its partners to communicate with local reporters who may elect to attend the event, and direct them accordingly to schools or team facility. Draft of the advisory and Character Playbook press release will be available in advance of the event.
Timing(assumes 10:45am event start) / Remote Event – Run of Show
9:45am / EVERFI - Character Playbook Reps arrive to designated School and Team Facility to prep any Tech and AV needs.
· T&F Cards or any activity tools will have been supplied to local schools ahead of time.
10:15am / Athletes/Cheerleaders arrive, explore technology and are briefed on format and questions.
10:35am / · All schools involved, whether passive or active participants, will settle into their respective spaces and log into the technology
· Students designated to ask questions sit in designated seats, near microphone at each school.
10:45am / Event Commences
· Team Hype Video (optional)
· Welcome, Intros and Thank you from Player/Cheerleader or emcee
· This format is best suited for immediate activity to keep students engaged, thus most opening remarks are removed.
10:50am / Character Playbook T&F Game Moderated by Player or Emcee
· Emcee to ask students a series of 5 TRUE/FALSE questions that will appear on screen for all participants
· Audience raises TRUE/FALSE cards for answers
· Athlete picks a student randomly from each school after each question to explain why they think the answer is TRUE/FALSE
11:00am / Q&A with Players and/or Cheerleaders
11:15am / Character Panel Ends
· Short form social videos created for circulation and social conversation after the event
End of Event