Standard Radio Merch

AQUAFINA RESOLVE TO REFRESH

RADIO MERCHANDISING STANDARD RULES TEMPLATE

NOTE: These rules are provided as a suggestion, and should serve as a helpful tool in drafting appropriate rules copy for your radio merchandising sweepstakes/program. Customization will be necessary to reflect your program specifics. Please remember that use of these "template" rules does not replace the need for legal review of all promotional materials produced locally. All bottlers should have all program elements, including rules copy, reviewed prior to production with their own legal staff to assure compliance with all applicable law. In addition, all participating radio stations should conduct their own internal review of any rules copy applicable to any programs conducted on-air or otherwise promoted by the radio station.

RADIO MERCH SWEEPSTAKES

AQUAFINA RESOLVE TO REFRESH [Participating RADIO STATION] “______" Sweepstakes

OFFICIAL RULES

NO PURCHASE NECESSARY

1. HOW TO ENTER/ WINNER SELECTION: [This section of the rules needs to be developed locally between Pepsi bottler and participating radio station. Explain how to enter in detail, entry requirements, entry deadlines, etc. See below for sample language that can be used as a guideline in describing “nth caller” formats, on-air drawings descriptions, etc.]

2. PRIZES: The rules should clearly indicate the number of each prize available, the estimated retail value of each prize and the means through which each prize will be awarded (i.e., daily prize, grand prize drawn from among all qualifying entries, etc.)

3. GRAND PRIZE: One (1) Grand Prize will be awarded, consisting of a trip for two (2) persons (winner and one (1) travel guest) to Scottsdale, AZ, departing Friday, April 24, 2015 returning Sunday, April 26, 2015 (2 night stay). Grand Prize includes: Round-trip coach air transportation for two (2) from an airport near winner's home within the continental U.S. (airport, carrier and itinerary selected by Sponsor), one (1) double occupancy standard hotel room for two (2) nights, ground transportation to and from the airport and Aquafina events, $200 spending money and two (2) Aquafina Gift Bags. Estimated retail value is $3,200.00, depending upon winner's point of travel origin. Selection of airline and airport at event shall be at Sponsor’s sole discretion. Sponsor is not responsible for any cancelled, delayed or postponed, flights or party dates. All other expenses not specifically mentioned herein are solely the responsibility of prize winner. All travel must be taken on dates specified; no alternative travel dates are available. All travel subject to availability and restrictions. Winner and travel guest must travel on same itinerary. Winner and travel guest must be 18 years of age or older. Winner and travel guest must possess all necessary documentation required for air travel (e.g., valid photo identification).

FIRST PRIZE: Three (3) first prizes will be awarded each consisting of an iPod Nano (approximate retail value $150.00).

SECOND PRIZE: Three (3) second prizes will be awarded each consisting of a Fit Bit Flex Activity + Sleep Wristband (approximate retail value $100.00).

THIRD PRIZE: Twenty (20) third prizes will be awarded each consisting of OT Bluetooth Tag Earbuds (approximate retail value $58.00).

3. ELIGIBILITY: Sweepstakes open only to legal residents of the U.S. residing in the states of [insert applicable states]. Employees of [insert name of RADIO STATION], [insert name of local bottler], Pepsi-Cola Company, its bottlers, their respective parents, subsidiaries, affiliates, divisions, distributors, suppliers and advertising, promotional or judging agencies and immediate family members of such employees (parent, child, sibling, spouse) and persons living in the same household of such employees (whether related or not) are not eligible to win. If potential prize winner is a minor, prize may be awarded to the minor's parent or legal guardian who must sign all prize acceptance documents assume all responsibilities of prize winner. [Add whatever prize limitation is appropriate: Limit one (indicate prize level) prize per name, address and/or household].

4. GENERAL: No substitution of prize is offered, no transfer of prize to a third party is permitted and non-cash prizes may not be redeemed for cash value, except as determined by [insert name of RADIO STATION or local bottler] in its sole discretion. Void wherever prohibited or restricted by law. Prize winner will be solely responsible for paying all applicable federal, state and local taxes on prize; if applicable, winner may receive an IRS Form 1099 for the retail value of the prize. No groups, clubs or organizations may enter or win prizes. All entrants, as a condition of entry, agree to be bound by these rules and the decisions of [(judges) or (insert name of RADIO STATION)] or (name of local bottler)] which shall be final and binding.

5. WINNER NOTIFICATION: All potential winner(s) will be notified [add appropriate means of notification: (on-air) or (by mail and/or phone at the postal address/phone number provided in entry)]. Major prize winners will be required to sign and return to [RADIO STATION] an Affidavit of Eligibility/ Liability Release with (where lawful) a publicity release within [X] days of first attempt at notification. If any required documents are not returned within the required number of days, or if mail is returned as undeliverable, without a forwarding address, then prize may be forfeited and an alternate winner may be selected. Travel guests of trip winners may also be required to sign and return a travel release before prize is awarded. Allow one (1) week for delivery of prize by e-mail following completion of notification process. Prizes will only be delivered to addresses within the United States) or add language, if appropriate, concerning prize pick-up at radio station offices: (Winner must personally pick-up prize at [radio station offices] within [X] days and present identification for prize to be released. All travel and transportation costs, if any, associated with collecting the prize, are winner's responsibility)].

6. RELEASE OF LIABILITY. All entrants, as a condition of participation, and all winners, by acceptance of a prize, agree to release [insert name of RADIO STATION], [insert name of local bottler], Pepsi-Cola Company, its bottlers, each of their respective parents, subsidiaries, divisions, affiliates, suppliers, divisions, distributors and advertising, promotional or judging agencies from any and all liability, claims or actions of any kind whatsoever for injuries, damages or losses to persons and property which may be sustained in connection with the receipt, ownership or use of the prize or while preparing for, participating in, and/or traveling to and from any prize-related activity or any typographical or other error in the printing of these Official Rules or the offering or announcement of any prize. Neither [RADIO STATION], [name of local bottler] nor Pepsi-Cola Company make any representations nor warranties of any kind concerning the appearance, performance or safety of any prize awarded. Upon request, winners must consent (and confirm such consent in writing) to the use of their name, voice, picture or other likeness without compensation for promotional purposes as determined by [RADIO STATION] and [name of local bottler], except for residents in TN and where prohibited by law.

7. WINNERS' LIST: For a list of the major prize winners, send a self-addressed stamped envelope before [insert appropriate date] to [Insert Name of Sweepstakes], [insert local winners' list address].

8. SPONSOR: [insert name and address of participating RADIO STATION and/or local bottler as appropriate]. Prizes are [provided] by Pepsi-Cola Company.

AQUAFINA logo and Refresh to Resolve Designs are registered trademarks of PepsiCo, Inc.

HOW TO ENTER DRAWINGS / MEANS OF WINNER SELECTION

1. For Grand Prize Drawings Conducted On-Air (One Single Grand Prize – no Low Level Prizes)

[Explain “how to enter”; see below for examples.] One (1) [Grand Prize] winner will be selected in a random drawing from among all eligible [daily prize winners/qualifying entries] received throughout the sweepstakes period. Grand Prize Drawing will be conducted [(on-air) (by RADIO STATION on [date]) or by an independent judging organization)]. The name and address of potential [Grand Prize] winner may be announced on-air following the drawing. [RADIO STATION] reserves the right to notify and/or contact the potential winner by phone and to broadcast all or a portion of the notification phone call on air in either a live or pre-recorded format as determined by [RADIO STATION]. Odds of winning the [Grand Prize] depend upon the number of [eligible/qualifying] entries received.

2. For Nth Caller (Low Level Daily Prizes Only)

Listen carefully to RADIO STATION [Mondays through Fridays] between [DATES/TIME] or [during (name of show)] for [on-air announcements/ sound of the prompt] to call STATION. Call in number [(will be announced on-air) or (is xxx-xxx)]. To be eligible to win the [low level prize] you must be the [nth] caller received following the [on-air announcement/prompt] as determined by STATION. The [announcement/prompt] will be randomly made at various times [during the show/ throughout the day/night] for a total of [#] [low level] prize winners. Limit one [low level] prize per person. Odds of winning depend upon the number of call-ins received at each [announcement/prompt].

3. For Nth Caller (Low Level Daily Prizes Plus Grand Prize Qualifier)

Listen carefully to STATION [Mondays through Friday] between [DATES/TIME] or [during (name of show)] for [on-air announcements/ sound of the prompt] to call STATION. Call in number [(will be announced on-air) or (is xxx-xxx)]. To be eligible to win the [Daily Prize] and become one of [#] number of semi-finalist qualifiers eligible [(for a chance to win) or (to be entered into the drawing for a chance to win] the [Grand Prize], you must be the [nth] caller received following the [on-air announcement/prompt] as determined by STATION. The [announcement/prompt] will be randomly made at various times throughout the [day/night] for a total of [#] [daily prize winners/semi-finalist qualifiers]. Limit one Daily Prize per person throughout the sweepstakes period. Odds of winning depend upon the number of call-ins received at each [announcement/prompt]. All [Daily Prize winners] will be automatically entered into the Grand Prize drawing described below.

One (1) [Grand Prize] winner will be selected in a random drawing from among all eligible [daily prize winners/qualifying entries] received throughout the sweepstakes period. Grand Prize Drawing will be conducted [(on-air) (by STATION on [date]) or by an independent judging organization)]. The name and address of potential [Grand Prize] winner may be announced on-air following drawing. STATION reserves the right to notify and/or contact the potential winner by phone and to broadcast all or a portion of the notification phone call on air in either a live or pre-recorded format as determined by STATION. Odds of winning Grand Prize depend upon the number of [eligible/qualifying] entries received.

4. For Call Back Qualifiers (Low Level Daily Prizes only):

Each day between [date and date], [#]potential Daily Prize winner(s) will be randomly drawn on-air [at various times randomly determined by STATION/during the broadcast of the (show)] from among all entries received by STATION as of the drawing date, for a total of [#] potential Daily Prize winners drawn throughout the sweepstakes period. Immediately following each daily on-air drawing, the name and city of each potential Daily Prize winner will be announced on-air, and the potential Daily Prize winner will have [indicate time: one hour] from the time of the on-air announcement (as determined by STATION) to call the designated phone number of the STATION in order to claim the Daily Prize. Failure to call the STATION within [one hour] of the announcement will result in prize forfeiture and disqualification. Odds of winning Daily Prize depend upon the number of eligible entries received as of each drawing date. Limit one Daily Prize per person.

5. For Call Back Qualifiers (Low Level Daily Prizes plus Grand Prize Qualifier):

Each day between [date and date], [#] of semi-finalist(s) will be randomly drawn on-air [at various times randomly determined by STATION/during the broadcast of the (show)] from among all entries received by STATION as of the drawing date, for a total of [#] semi-finalists drawn throughout the sweepstakes period. Immediately following each daily on-air drawing, the name and city of each potential semi-finalist drawn will be announced on-air, and the potential semi-finalist will have [indicate time: one hour] from the time of the announcement (as determined by STATION) to call the designated phone number of the STATION in order to claim the semi-finalist prize and be eligible for entry into the Grand Prize drawing. Failure to call the STATION within [one hour] of the announcement will result in prize forfeiture and semi-finalist disqualification. Odds of winning semi-finalist prize depend upon the number of eligible entries received as of each drawing date. Limit one semi-finalist prize per person.

6. Mail-In Entry from Store Display/Radio Remote (Low Level Daily Prizes Only)

To enter by mail, hand print your name, complete street address and phone number on an official entry form available at in-store Pepsi displays [and/or at radio remote events] or on a piece of 3” x 5” inch paper. Mail your completed entry to [insert local P.O. address]. Enter as often as you like, but each entry must be mailed separately in a hand-addressed, stamped envelope. No photocopied or mechanically reproduced entries accepted. No responsibility is assumed by [RADIO STATION/local bottler] for lost, late, illegible or misdirected entries. All entries must be postmarked no later than [insert entry deadline date] and received no later than [insert date].

7. Mail-In Entry from Store Display/Radio Remote (Low Level Daily Prizes Plus Grand Prize Qualifier)