Eagle Boys
Recent Media Release
1. Eagle Boys makes its mark with Online Training College
20 October 2010
Eagle Boys has become the first major Australian pizza chain to offer its franchisees and staff training through a dedicated Online Training College, which the company launched earlier this month.
The interactive online training portal is expected to drive consistency, customer service and profitability across the Eagle Boys network.
While other major retail food franchises like Subway, Hungry Jacks and Red Rooster offer online training, Eagle Boys is the first major pizza chain to jump onboard.
Eagle Boys managing director, Todd Clayton, said the new Online Training College would streamline training operations and make professional development opportunities more accessible for franchisees and staff.
"For Eagle Boys' national office and franchisees, the online system will allow us to monitor participation rates, conduct assessments, archive results, deliver training for new products and promotions quickly to the network, issue certificates for successful course completions and roll-out a diverse array of training opportunities," he said.
"The online arena also presents an opportunity to offer a greater portfolio of government accredited courses, placing us in the same league as McDonald's, above all other major retail food outlets in terms of staff development."
Eagle Boys franchisees will have access to accredited training from Certificate II in Hospitality right through to a Diploma of Management.
2. Eagle Boys launches Windows phone app
14 October 2010
Pizza franchise, Eagle Boys, has launched Australia's first pizza ordering application for the Windows Phone 7, following Microsoft Australia's local launch of the new platform in Sydney earlier this week.
The Eagle Boys Pizza App enables users to access the franchise's entire menu and find the nearest store using their current location or the suburb and postcode lookup capability. The app will also provide users with exclusive offers and coupons.
"Windows Phone 7 is the ideal platform for hungry pizza lovers to order on the go, with access to the full menu at their fingertips," said Eagle Boys CEO, Todd Clayton.
"With an exclusive coupon offered each day, Windows Phone 7 users will have access to big savings and will receive a free gourmet pizza once they've downloaded the Eagle Boys Pizza App and registered their profile."
A second version of the app will be released in early 2011 and will offer more online ordering capabilities and special features, which are set to rival competitor mobile applications.
The Eagle Boys Pizza App forms part of the franchise's $3 million technological initiative.
3. Eagle Boys launches online marketing tool
7 October 2010
Pizza chain Eagle Boys has allocated a ‘dedicated marketing brain’ to each of its stores with the launch of its new marketing tool called the Marketing Ecosystem.
The new online tool, which Eagle Boys is calling a first for an Australian franchise, is an end-to-end strategic marketing, brand management, advertising, logistics and distribution system customised with store-specific sales and marketing advice, information and measurement tools.
It essentially replaces the role of a marketing consultant by determining for a franchisee the best avenues to promote their store based on real time sales, national benchmarks and competitor information.
It allows franchisees to examine their real-time sales and identify trends and also gives them the ability to access, alter, update, design, download, order, approve and distribute marketing material specifically designed to leverage their store’s areas of opportunity.
Christine Hooper, marketing executive at Eagle Boys, said: “Normally in business you go to a marketing consultant, give them an overview of your business and go through the process of building a marketing plan. The Marketing Ecosystem does this for each of our franchisees online. It’s like having a dedicated marketing person focussed solely on their business.
“For those franchisees who may not have extensive marketing skills, this gives them the confidence to make the right decisions and to spend their marketing dollars wisely.”
The tool was developed following a 12-month process of mapping, design, development and user acceptance testing.