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Web relaunch: Arburg opens new “showcase for the world”
· New website: even greater customer orientation, country-specific content and image galleries
· Solutionoriented: detailed information, e.g. about moulded parts, sectors, processes and service
· Media Centre: fast access to films, images and brochures
Lossburg. Arburg now has a new-look website that is sure to point the way for the capital goods market: the company is focusing on the needs of the global user community with its information offerings and contact opportunities. Following an intensive design phase, the brand new concept presented at http://www.arburg.com offers a wide-ranging, up-to-date source of information for customers and interested parties – ranging from sample moulded parts to a broad spectrum of processes, information from the industry, and details of machine technology, as well as country-specific news, training opportunities and job offers. As well as offering international interactivity and sophisticated visuals, the carefully designed site can also be used with all the latest fixed-line and mobile devices.
"When designing the web relaunch, we paid particular attention to the wishes and needs of our customers," says Managing Partner Juliane Hehl, who is responsible for the Marketing department at ARBURG. “The strong visual nature of this website will enable visitors to experience ARBURG for themselves, as it focuses on moving images and takes a solutions-based, well-structured approach in portraying our entire range of services.”
Topic and country-specific contact options
How do I produce a particular moulded part? What benefits can I expect from different injection moulding processes or machine and turnkey concepts? Where is Arburg active and who is my contact at its various locations? These are just a few of the questions that can be answered with just a few clicks. After selecting the relevant country and language on the homepage, visitors will find that each webpage indicates an appropriate contact for the topic covered.
Media Centre: videos, images and brochures
Another new feature is the Media Centre, where, in addition to numerous brochures and ARBURG's 'today' customer magazine, you can also download a host of interesting images and watch informative video clips. The multi-faceted 'Solutions' section is complemented by information on services, the company and a press section for journalists.
In future, our newly revised website will regularly include new practical examples, press releases and news. The underlying technology also meets the latest standards. Thus, for example, a so-called responsive design ensures optimum display on PCs, notebooks, as well as iPads and smartphones. Why not take a look? You’re sure to like what you see: http://www.arburg.com.
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Arburg’s new website is clearly tailored to the needs of its customers.
Photo: ARBURG
About Arburg
Arburg, a German machine construction company, is one of the leading global manufacturers of injection moulding machines for plastics processing with clamping forces between 125 kN and 5,000 kN. Fields of application include the production of plastic parts for motor vehicles, communications and consumer electronics, medical technology, domestic appliances and packaging. The product range is completed by robotic systems, complex projects and other peripherals. Arburg’s operations are coordinated by an integrated management system and are DIN EN ISO 9001 and 14001 certified. Arburg is represented by its own organisations at 32 locations in 24 countries and by trading partners in more than 50 countries. However, production takes place exclusively in the parent factory in Lossburg (Germany) – with the mark of quality “made by Arburg – made in Germany”. From a total of around 2,150 Arburg employees, 1,800 work in Germany. A further 350 employees work in Arburg’s organisations around the world.
Further information about Arburg can be found at www.arburg.com.
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