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Retailer/Company Name SUPPORTS america’S MORE MATTERS PLEDGE!

Celebrate National Fruits & Veggies—More Matters Month in September

City, State. – September is National Fruits & Veggies—More Matters® Month! To kick-off this celebration, Retailer/Company Name is supporting America’s More Matters Pledge: Fruits & Veggies…Today and Every day! in support of the Let’s Move and Fruits & Veggies—More Matters national health campaigns. The time for this outreach and pledge to and by consumers is now given 66% of American adults and one in every three children is overweight or obese.

America’s More Matters Pledge: Fruits & Veggies…Today and Every Day! cornerstones are a pledge and community interactive element for consumers. Retailer/Company Name is joining the momentum and pledging to Retailer/Company insert type of pledge and interacting with the community by Retailer/Company insert community event. Retailer/Company Name is also encouraging all consumers to take a pledge and join in their local community events by accessing America’s More Matters Pledge: Fruits & Veggies…Today and Every Day! section on www.FruitsAndVeggiesMoreMatters.org. As a community, we all need to do our part to assure that Americans have affordable, good tasting, healthy food to eat at home, work, and school. Fruits and vegetables not only provide valuable nutrients to fight disease, but they are critical in a fight against obesity. Eating fruits and vegetables is a sound investment in long-term health, and can be a very inexpensive part of a healthy lifestyle. Adding more to your diet is easy when you remember that all product forms count – fresh, frozen, canned, dried and 100 percent juice.

Insert a statement from Retailer/Company spokesperson about your chain’s support of America’s More Matters Pledge: Fruits & Veggies…Today and Every Day! or include one or all of the following statements if desired:

“Most people don't eat the recommended servings of fruit and vegetables each day,” said Retailer/Company spokesperson. “Every step taken toward eating more fruits and vegetables and getting more physical activity helps everyone feel their best so take the America’s More Matters Pledge today!”

“Fruits and vegetables are the cheapest form of health insurance you can buy since eating them may help reduce the risk of obesity and many diseases,” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of Produce for Better Health Foundation, the nonprofit entity behind the Fruits & Veggies—More Matters national public health initiative. “Everyone can benefit from eating more fruits and vegetables, so fill at least half of your plate with them at every meal. Together we can pledge to combat obesity in our country, in part by eating fruits and veggies today and every day!”

“Retailer’s/Company’s customers will find many ideas, tips, news, and meal solutions, including the America’s More Matters pledge, in Retailer’s/Company’s weekly ad circulars, on the website, www.x.com, and in the store.” said Retailer/Company spokesperson.

Read all of the information about the America’s More Matters pledge and community interactive events and programs on the Fruits & Veggies—More Matters website, www.FruitsAndVeggiesMoreMatters.org. Updates and information can also be found on Facebook, http://www.facebook.com/#!/pages/Fruits-VeggiesMore-Matters, or on Twitter, http://twitter.com/Fruits_Veggies. The Fruits & Veggies—More Matters website can also be accessed from the Retailer’s/Company’s own website, www.x.com.

For user-friendly advice on how to add more fruits and vegetables to your diet; including recipes, nutrition information, tips for getting kids to eat fruits and vegetables, and even videos, visit www.FruitsAndVeggiesMoreMatters.org.

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About Produce for Better Health Foundation

Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation. Since 1991, PBH has been working hard to motivate people to eat more fruits and vegetables to improve public health. PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative. Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military.

PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms off fruits and vegetables for improved public health. To learn more, visit www.pbhfoundation.org and www.fruitsandveggiesmorematters.org.