AGFA GRAPHICS
PRESS RELEASE
Agfa Graphics Launches Version 3.1 of Apogee StoreFront and Asanti StoreFront
Mortsel, Belgium – March 4, 2016
Agfa Graphics today announced the release of version 3.1 of Apogee StoreFront and Asanti StoreFront, which includes several new features, like support for kitting, discounts and promo codes.
Kitting
A product kit groups different products into one single offering. For example, a stationery kit may contain a point of sales display with printed contents and matching window stickers. Agfa’s StoreFront is unique: it uses a wizard to takethe print buyer through all the necessary steps to simply and efficientlypersonalize each itemin the kit.
“To make web-to-print a success for the print provider, online ordering must be simple for the user,“said Andy Grant, Global Head of Software, Agfa Graphics. “The kitting wizard is a good example how the software helps tosimplify the ordering process for novice users and helps avoid shopping cart abandonment or incomplete orders.”
Discounts and promo codes
Apogee StoreFront and Asanti StoreFront 3.1also feature support for promo codes, which entitle discounts to users on one or more orders. They can be one-time seasonal promotions, or permanent discounts for high-volume customers. There is also support for degressive option pricing, which lets a wide-format printer add options to a product and lower pricing based on volume of the sale.
“Discounts and promo codes are essential features for B2C stores that can also be very effective in private B2B environments that are operated by trade printers or target print brokers and creative agencies,” Grant commented.
Printoff Graphics Arts is a UK based high-quality print service provider. The internet plays a central role in their communication with customers. John Spencer, Technical Manager, said:
“Apogee StoreFront is offered as our ‘PrintBank’ platform, to create private password protected stores for business customers and organizations. We use it for our e-commerce stores in the educational market, a niche that we focus on. We will definitely be using product discounting in the new version from the get go."
Analyzingorder data
Long-time users of StoreFront have been monitoring their online business ever since the reporting service in StoreFront became available. In the new version they can now export order data from their entire order history as an Excel spreadsheet. This makes it easier to analyze long-term sales data and detect trends in customer's purchasing behavior. It allows the print provider to advise which products on the web shop are (less) popular and if they can be replaced by successful alternatives.
Read the full article on Printoff Graphics Arts here.
More information on Apogee StoreFront
More information on Asanti StoreFront
About Agfa
The Agfa-Gevaert Group is one of the world's leading companies in imaging and information technology. Agfa develops, manufactures and markets analogue and digital systems for the printing industry (Agfa Graphics), for the healthcare sector (Agfa Healthcare), and for specific industrial applications (Agfa Materials). Agfa is headquartered in Mortsel, Belgium. The company is present in 40 countries and has agents in another 100 countries around the globe. The Agfa-Gevaert Group achieved a turnover of 2,620 million euros in 2014.
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About Agfa Graphics
Agfa Graphics offers integrated prepress solutions to the commercial printing industry, the newspaper printing and publishing industry and the sign and display, decoration and industrial inkjet printing industry. These solutions comprise consumables, hardware, software and services for production workflow, project and process management, cloud software and image processing.
Agfa Graphics is a worldwide leader with its computer-to-film, computer-to-plate, digital proofing and security solutions for commercial and packaging printers.
For newspaper markets Agfa Graphics is leading supplier of automation for printed and mobile publishing workflows.
Agfa Graphics has also developed a prominent position in the new segments of industrial inkjet. It offers a wide range of inkjet presses and a complete assortment of high-quality inks.
Contact:
Paul Adriaensen
Agfa Graphics Press Relations Manager
tel. ++32 (0)3/444.3940
e-mail: mailto:
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