Sample Resumes

Janet H. Smith

15 Main St l Sometown, ON A1A 1A1 l Phone: 555-555-5555 l

Marketing Communications Manager

· Nationally award-winning marcom professional with 14 years of experience leading corporate marketing and internal communications for multimillion-dollar companies across diverse industries.

· Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.

· Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response-rates and execute successful product launches.

Skills

· Marketing Strategies & Campaigns
· Corporate Communications
· Creative Team Leadership
· Product Positioning & Branding
· Web & Print Content Development / · Focus Group & Market Research
· Development of Training Materials
· Sales Collateral & Support
· Public & Media Relations
· New Product Launch

Recent Awards

Award of Excellence for Outstanding Advertising (ABC Co “Road Warrior” campaign), 2013
Gold Award for Outstanding Advertising (ABC Co “Open Road” direct mail campaign), 2011
Award of Excellence for Outstanding Advertising (ABC Co “Automotive Drive” campaign), 2010
Action Award for Outstanding Advertising (ABC Co “Hit the High Road” campaign), 2009

Professional Experience

ABC COmpany – Sometown, ON

Multimillion-dollar company selling automotive supplies and parts

Marketing Communications Manager, 5/2003 to Present

Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments:

· Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $3.2M (2003) to a projected $9.5M by 2008 year-end.

· Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $2.6M in annual sales.

· Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.

· Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.

· Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

· Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.

· Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).

DEF Company – Sometown, ON

Full-service advertising, marketing and PR agency

Marketing Supervisor, 2/2000 to 5/2003

Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Selected Accomplishments:

· Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.

· Closed new accounts as a member of business development team, including a $1.5M win with Action Company and a $1.2M win with JFK Corp.

· Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services

GHI Company – Sometown, ON

Leading advertising, direct marketing and communications agency

Creative Director, 1/1998 to 2/2000

Manager, Creative Services, 8/1996 to 1/1998

Copywriter, 6/1995 to 8/1996

Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative team. Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.

Selected Accomplishments:

· Served as primary copywriter on advertising campaigns for multimillion-dollar accounts and successful product launches.

· Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts ($500K to $1M+ initial contracts).

· Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).

Technology

Software: / QuarkXPress, Photoshop, ImageReady, MS Project, Crystal Reports, MS Office (Word, Access, Excel, PowerPoint)
Web/Multimedia: / ColdFusion, Flash, Dreamweaver, Fireworks, EMC Documentum, Visual SourceSafe, Search Optimization, Web Server Administration, Content Management Systems

Education

ABC University – Sometown, ON

Bachelor of Science, 5/1995

Major: Communications l Minor: English l Graduated with high honors

Joy White 123 Any Street, Mississauga, ON L1X 2A2 Cell: (123) 123-456 ~

Profile

A results driven Marketing Professional with proven accomplishments in planning and delivering effective marketing strategies and programs. Extensive experience in direct marketing, database marketing, CRM, sales generation, loyalty marketing and brand development with an established history of successfully building and leading cross-functional business teams.

Career History

ABC Company

Manager, Demand Generation

Reporting to the Senior Director; Small Business Segment responsible for demand generation and customer acquisition. Use direct & database marketing programs to fill the sales funnel for Rogers Wireless and Cable business solutions.

Accomplishments:

§ Created an integrated ABC Company prospecting database. Solution allowed small businesses to be propensity modeled using a unique combination of key company firmographics and product segmentation models.

§ Increased direct mail program efficiency by 12% compared with 2009. Realized greater efficiency in targeting and budget allocation by developing a defined contact strategy and customer communication map.

§ Initiated outbound telemarketing programs to meet and exceed national dealer and inside sales customer acquisition targets. Combination of Direct Mail & Telemarketing provided Sales with leads that outperformed target and delivered a 40% conversion rate.

§ Developed weekly trending & business performance reports measuring business growth and business segment weekly performance.

DEF Company

2007 – 2009

Manager, Customer Acquisition

Reporting to the VP of Marketing & Customer Experience responsible for acquiring new customers through direct marketing and lead generation programs including propensity modeling, prospecting email campaigns, direct response advertising, telemarketing and the development of collateral and sales support materials.

Accomplishments:

§ Developed first year customer acquisition and usage strategy to drive customer adoption and satisfaction. New customer acquisition program delivered 120% of plan.

§ Launched new lead management tool (InsideSales.com) to improve lead tracking, contact management and sales pipeline development. 2008 DNBi sales exceeded target by 235%.

§ Used propensity modeling to develop and implement detailed lead generation programs to create a consistent pipeline for the sales team via inbound calls, outbound calls, webinars and traffic to our website.

§ Redesigned and launch def.ca. Increased new business online acquisition by 200% within 3 months.

§ Successfully re-launched Hoover’s marketing campaign targeting businesses in the Canadian market. The multi-media campaign featured radio, print, virtual tradeshows, webinars, telemarketing and a sponsorship with Saleforce.com.

Kelly Marshall

Current Address City, Province Postal Code (Area Code) Phone Number email address LinkedIn URL (optional)

PROFILE

· Snappy summary of your work history, including some of your mega accomplishments or core competencies that distinguish you from others

· Profile should articulate the breadth and depth of your expertise and experience, and quickly positions you as an above-average candidate. Use company or job specific buzzwords.

· Can be written in bullet point format or 2-3 lines

AREAS OF EXPERTISE

· Relevant Skills / · Relevant Skills
· Relevant Skills / · Relevant Skills
· Relevant Skills / · Relevant Skills

EMPLOYMENT EXPERIENCE

Name of Employer, City, Province or Country

Sr. Job Title, 2010 -Present

· Performed competitive analysis of XXXX leading to $XXX development of XXXX

· Initiated market segmentation study and presented findings to CEO; recommendations adopted

· Promoted from Jr. Job title after receiving top 5% performance rating 6 months ahead of peer group

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Jr. Job Title, 2007 -2010

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Name of Employer, City, Province or Country

Job Title, 2005–2007

· Introduced product lines valued at over XXX, increasing market share by XX% by Q3

· Managed the marketing and product launch of XXX, realizing over $XX million in revenue

· Investigated local and global XXX opportunities for new XXX technologies resulting in XXXX

EDUCATION

Rotman School of Management, University of Toronto, Toronto, ON

M.B.A. Candidate, Expected Year of Graduation

· Entrance Scholarship, Year, Dean's List, Year, GPA, GMAT XXXX (optional)

· Elected First Year Representative of XXXX or Student Club

Name of Undergraduate University, City, Province or Country

Degree, Year of Graduation

· Specialization in XXXXX, Dean's Honour List, Year-Year

· President, XXXX Student Group

ACHIEVEMENTS & INTERESTS

· CFA Level 1 Certification

· Completed 5 international marathons, including Boston (best time 3:21)

· Advanced oral and written French; conversational Cantonese; beginner Japanese