Coca-Cola:
Our Mission Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
Our Vision: Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Starbucks:
Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
· Here are the principles of how we live that every day:
· Our Coffee: It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done.
· Our Partners: We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.
· Our Customers: When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection.
· Our Stores: When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity.
· Our Neighborhood: Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead.
· Our Shareholders: We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive.
Unit: Using the 7 Habits of Highly Effective Teens to prepare for life outside of high school
Lesson 3
Common Core Standards addressed:
Writing:
2. Write informative/explanatory texts to examine and convey complex ideas and information clearly and accurately through the effective selection, organization, and analysis of content.
3. Write narratives to develop real or imagined experiences or events using effective technique, well-chosen details, and well-structured event sequences.
Objectives: To learn what it means to begin with the end in mind and the significance of a mission statement.
Aim- Why begin with the end in mind?
Do now- In your journal, write what you think ‘begin with the end in mind’ means. Be specific and cite specific at least 1 example in your response.
Procedure:
1. Share out do now, soliciting responses from several members of class. Once a working definition is reached, write definition on board.
2. Hand out pages 74-5 from Habits book. Ask for volunteers to rotate reading, stopping to discuss as you go.
3. Assign students to answer question on page 75 in order to see what beginning with the end in mind looks like in action.
4. Transition by discussing that in order to begin with the end in mind, one must have direction, which can come in the form of a mission statement. Read page 81 out loud.
5. Hand out Coca-Cola and Starbucks mission statements. Assign students to write three observations and a one sentence to summarize each mission statement.
6. Discuss student responses and solicit why companies have mission statements.
Conclusion: Conclude with students reflecting on the lesson by going around the class and asking for them to share one thing they took away from the lesson.
**Extension activity: Have students reinvent either Starbucks or Coca-Cola’s mission statements**