Melbourne Visitor Centre Lightbox Posters Display
Business and Tourism Melbourne Display and Promotional Opportunities
Business and Tourism Melbourne display opportunities are an effective way of showcasing an event, festival, attraction or business. They provide a vibrant and strong visual presence in the centre of the city and allow an event/organisation/business to establish its marketing campaign on a large and impressive scale.
Display opportunities include brochure display, super banners, light-box posters, exterior wraps and billboards, floor displays in the Melbourne Visitor Centre, display units and multimedia opportunities.
These opportunities are available as an additional resource for visitors, and displays must have relevance to the core function of Business and Tourism Melbourne – providing information for visitors to Melbourne. They are not intended to be used as advertising for products, services or individuals that do not have a relevance to Business and Tourism Melbourne’s core business.
Light Box Posters at the Melbourne Visitor Centre
The Melbourne Visitor Centre at Federation Square is the tourist gateway for both Melbourne and regional Victoria. It attracts thousands of tourists and local Melburnians each week, searching for travel information and provides a ‘one-stop-shop’ of quality services. Open seven days a week (9 am until 6pm) the Melbourne Visitor Centre receives almost one million visitors a year – all potentially searching for information about your business or destination.
The Melbourne Visitor Centre’s light-box posters and backlits are an attention-grabbing component of Business and Tourism Melbourne’s unique promotional offering.
Three light-box posters are strategically positioned near the stairwell within the Melbourne Visitor Centre and present a fantastic opportunity to hire display space within the hub of Melbourne’s Visitor Centre.
General Design Guidelines
To help make designs more effective, Business and Tourism Melbourne has developed the following general design requirements for all its display opportunities:
- the title of the event/attraction name should be included and appear in the centre of the design in a clear manner. However, to enable the artwork to be re-used at a later date, it is recommended that the venue name and other event/venue information such as dates that may change from year to year is omitted
- text should be used where it forms part of the established image of the event and logo
- montages, slogans and extended text should be avoided.
Specific Design Guidelines for the Melbourne Visitor Centre Light box Posters
Business and Tourism Melbourne has identified the following design requirements for displays using the light-box posters in the Melbourne Visitor Centre:
- One bold, striking image or graphic design element should be used and overall graphics should be kept simple.
- Font size should be large enough to ensure legibility from a distance.
- Each light-box poster can have a maximum of ten per cent of the total banner allocated for direct sponsorship recognition, such as a company’s logo or naming rights. The logos must be placed at the bottom of the poster.
- Poster material should be duratran / backlit film.
For more detailed information on each light-box poster opportunity, refer specifications details below.
Light Box Posters One, Two and Three
Code: S V twenty seven, S V twenty eight, S V twenty nine
Description: three internally illuminated light-boxes
Location: North West entrance, right of stairwell (visible from Flinders St on the south side)
Dimensions: Standard AO image which is 841 millimetres in width by 1189 with the image trim standard
Technical specifications:Sign manufacture length: 909 millimetres in width by 1257 millimetres in height
Image trim: 68millimetres
Laminate in Santex to improve rigidity
Note poster border: Dulux MX two White Satin number: three two three one two
Material: Duratran / Backlit film
Unit rental rate:$558per week including G S T per image
Booking period: Normally four weeks
Artwork delivery deadline:Allow minimum of five business days for production and installation.
The Booking Process
These opportunities are highly sought by tourism-related businesses. To check availability please contact the Tourism Partnerships and Promotions team at least three months prior to the proposed installation date. Tentative bookings may be made up to twelve months in advance. All design, production, installation and insurance costs are at the hirer’s expense.
Further Information
For further information about this Business & Tourism Melbourne opportunity or any of the other display opportunities visit Tourism display services and costs[1]
Information on a range of other City of Melbourne business and event marketing opportunities is available on City of Melbourne Promote Your Business[2]
Or contact the Tourism Promotions and Support Officer,contact by phone to 03 9658 9642 or email to .
Other Business and Tourism Melbourne fact sheets
- Melbourne Visitor Booth exterior billboard poster
- Melbourne Visitor Centre wrap
- Melbourne Visitor Centre floor display
- Melbourne Visitor Centre display unit
- Melbourne Visitor Centre feature brochure displays
- Melbourne Visitor Centre multimedia opportunities
- Free brochure display
Note: The City of Melbourne does not take responsibility for lost, stolen or damaged display elements or visual merchandise.
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