Class Schedule---Course Outline

I almost certainly will fine-tune these class plans, depending on student needs and class progress. If changes are necessary, I will post the new information and let students know about the changes in class. No changes will affect the basic workload of the course.

Topic / Class Activity / Reading
Week 1 / Thur (Jan 24) / Course overview / Syllabus introduction
Week 2 / Tue (Jan 29)
Thur (Jan 31) / Introduction to PR / #Firm up Project Team
#Workshop: Roles of Public Relations Campaign / Chapter 1
Week 3 / Tue (Feb 5)
Thur (Feb 7) / Practitioners of PR
Organizational Settings / #Workshop: Charting your dream organization workshop
#Assignment (Online module for PR History, due on Feb 12) / Chapter 2
Chapter 3
Week 4 / Tue (Feb 12)
Thur (Feb 14) / PR History
Ethics and Professionalism / #Workshop: PRSA code of ethics situations/cases / Chapter 4
Chapter 5
Week 5 / Tue (Feb 19)
Thur (Feb 21) / Legal Consideration / Movie watching (Wag the Dog: Essay due on 2/26) / Chapter 6
Week 6 / Tue (Feb 26)
Thur (Feb 28) / Defining PR Problems / #Exam 1 / Chapter 11
Week 7 / Tue (Mar 4)
Thur (Mar 6) / Planning and Programming / #Workshop: Review of Purdue Motorcycle campaign
# Final Project Topic Due / Chapter 12
Week 8 / Tue (Mar 11)
Thur (Mar 13) / Theoretical Underpinnings
Communication and Public Opinion / #Workshop: Making Communication Model / Chapter 7
Chapter 8
Week 9 / Tue (Mar 18)
Thur (Mar 20) / Good Friday / #Research Project Assignment Proposal Due & Presentation
No class
Week 10 / Tue (Mar 25)
Thur (Mar 27) / Spring Recess / No class
Week 11 / Tue (Apr 1)
Thur (Apr 3) / Taking Action and Communicating / #Workshop: Press Release & Feature Story (Due on 4/10) / Chapter 13
Week 12 / Tue (Apr 8)
Thur (Apr 10) / Evaluating the Program / #Workshop: Team Project / Chapter 14
Week 13 / Tue (Apr 15)
Thur (Apr 17) / Government & PR / #Exam 2
#Workshop: PR & News Workshop / Chapter 16
Week 14 / Tue (Apr 22)
Thur (Apr 24) / Nonprofit Organization / # Workshop: Development plan / Chapter 17
Week 15 / Tue (Apr 29)
Thur (May 1) / Business and Industry PR / Movie watching (Thanks for Smoking: Essay due on May 6) / Chapter 15
Week 16 / Tue (May 6)
Thur (May 8) / In-class Presentation / Final Project Presentation
Week 17 / Final Exam / #Exam 3