Consortium for Street Children

Media Release

9th April 2013

Home Street Home: Campaign for UN recognition of International Day for Street Children, 12th April.

This Friday - 12th April -the Consortium for Street Children (CSC) officially launches its campaign to gain United Nations recognition for International Day for Street Children.

‘Home Street Home’highlights the millions of children around the world for whom life on the street is a daily reality. The campaign brings street children, and the people who support them, together to Demand a Day. UN recognition will encourage states to take a greater degree of responsibility to protect the rights of street children.

Using stark visual imagery - a child’s bedroom sign in theincongruous setting of the street – the campaign challenges people to realise that for many children the street is their home.

Giant children’s bedroom signs will be hung around Old Street station on Friday to draw public attention to the issue. CSC staff and volunteers will also be on hand to answer questions and encourage sign-up to the petition. Billboard posters will also be displayed in London, Manchester, Sheffield, Birmingham and Edinburghduring April encouraging the public to Demand a Day via text message or online.

Louise Meincke, CSC’s Advocacy Director said: “Since CSC launched International Day for Street Children three years ago the day has grown in size and impact. Street children tell us they want governments to listen to them when developing policies and programmes that affect them. UN recognition will raise global awareness, give the day permanence and place increased pressure on governments to act.To Demand a Day text ‘Street’ and your name to 62233 or sign our petition online at

CSC has received generous pro-bono support from design agency The Partners who developed the Home Street Home concept and visuals, with support from Jack Agency in developing the outdoor activity on the 12th and donating billboard space.

Last year 84 events took place in 37 countries and included a street children’s football tournament in Tanzania, street parades in India and Kenya, film screenings in Canada, a balloon release in Ireland, a record breaking shoe shine in London and a ‘street kids got talent’ competition in the Philippines.

International Day for Street Children was launched by the Consortium for Street Children, a UK based network of NGOs, in 2011. The Day is supported by Aviva, the UK’s largest insurer, HSBC, one of the world’s largest banking and financial services organisations and Tesco, one of the world’s leading retailers.


For more information contact:

Laura Burnell, CSC Communications Manager

e: tel:0207 9214492 m: 07817 247240

Notes to Editors

About International Day for Street Children

The International Day for Street Children takes place every year on 12th April. It was launched by CSC in 2011 and is celebrated by street children, NGOs, celebrities, policy makers, businesses and individuals around the world.

For more information and to sign the petition calling for UN recognition of the day visit

About the Consortium for Street Children

The Consortium for Street Children (CSC) is the leading international network dedicated to realising the rights of street children worldwide. CSC focuses on four strategic areas: Advocacy, Research, Capacity Building and Shared Learning. CSC is continually expanding and currently has over 80 network members working across 130 countries.

CSC recently launched a free-to-use online library containing hundreds of street children related research papers, reports and articles.

About Aviva

Aviva provides insurance, savings and investment products to 34 million customers worldwide.

We are the UK’s largest insurer with over 14 million customers, with strong businesses in selected international markets. We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.

We are ranked as one of the UK’s top ten most valuable brands and Aviva Plc is in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. In 2012 we invested £5.7m into our UK communities. One in three of our employees were involved in community investment activities which included giving nearly 30,000 hours.

Aviva is working in partnership with The Consortium for Street Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life, especially education. Find out more at

The Aviva media centre at includes company information and a news release archive.

For broadcast-standard video, please visit

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About HSBC

HSBC serves 16.1 million customers in the UK and employs approximately 50,000 people. In the UK, HSBC offers a complete range of personal, premier and private banking services including bank accounts and mortgages. It also provides commercial banking for small to medium businesses and corporate and institutional banking services. HSBC Bank plc is a wholly owned subsidiary of HSBC Holdings plc.

HSBC Holdings plc

HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from around 6,600 offices in 81 countries and territories in Europe, the Asia-Pacific region, North and Latin America, and the Middle East and North Africa. With assets of US$2,693bn at 31 December 2012, the HSBC Group is one of the world’s largest banking and financial services organisations.

HSBC Community Investment

HSBC has responsibilities not only towards our customers, employees and shareholders but also to the countries and communities in which we operate. In 2012, we donated USD120million through our global community investment programme which focuses primarily on education and the environment. 50 percent of our overall donation is spent on education, 25 percent on environment and 25 percent on community. Find out more at:

About Tesco

Each year, we set ourselves a target to donate at least 1% of our pre-tax profits to charities and good causes. In 2011/12 we donated over £74.5 million to charities and good causes through direct donations, cause-related marketing, gifts in kind, staff time and management costs.

We're delighted to have been able to support the work of the Consortium for Street Children through a donation of £230,000 from the sale of Christmas cards in 2011.

If you'd like to know more about our work to support charities, please visit