Job Description: Press Officer
ProvidePR strategy & implementation for the fundraising team to include:
-plan and implement PR activities to support CPT-managed fundraising events
-co-ordinateand manage PR activities organised by third parties in support of CPT as and when needed
-support individual fundraisers and their projects with PR support and guidance as requested
Provide PR support and guidance to support the work of the research team to include:
-work closely with the research teamand press contacts at research centres to implement PR plans around key research announcements and news stories
-work closely with the Website & Social Media Editor to ensure timely updates on CPT website
-prepare statements and additional materials as required
-keep internal team fully updated & circulate relevant news storieswith particular relevance to CPT research
Provide Press Office function across the organisation
-manage press calls and enquiries
-draft and distribute press releases
-update standard templates and descriptions of all areas of CPT’s work
-co-ordinate quotes and CPT spokespeople in response to relevant Parkinson’s-related news stories
-develop and nurture relationships with journalists and key media contacts
-support colleagues with miscellaneous requests as required
-ensure internal protocols updated as necessary
Website and Social media
-update the CPT LinkedIn account regarding fundraising activities and patient-focused posts
-compile a monthly round up of important PR stories for CPT’s e-newsletter
Special projects & one-off partnerships
-manage all PR-related activities as required and communicate project updates internally to colleagues as necessary
Provide ongoing as part of the communications team to include:
-Write and editcopy to support the Marketing & Communications Manager on developing marketing materials and the annual review
-Provide strategic input and written support for the development of the communications plan
Assessment for recruitment requirements and competencies
JOB TITLE: Press Officer DATE: 21 December 2017
LINE MANAGER: Marketing and Communications Manager
SPECIFY ESSENTIAL(E) DESIRABLE (D)APTITUDES/ SKILLS/ABILITIES /
- Self-motivated and enthusiastic worker
- Effective team worker
- Flexible approach to working conditions and working environment change
- Able to work flexibly including occasional weekend and evening working.
- Driving license and own transport preferred
- Ability to work on own initiative
- Sensitivity to the cause and type of work we do
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QUALIFICATIONS
KNOWLEDGE AND EXPERIENCE /
- Degree or equivalent qualification
- Computer literate – Word, Excel, databases, website, social media etc.
- Excellent communication skills: verbal/written, copywriting
- Press office experience
- Good problem solving skills.
- Strong personal work planning, administrative and organisational skills
- Experience of using a media database E.g. Gorkana
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