ACTION PLAN

Grow Your LIST,

Grow Your Income

Module 4: Testing + Tracking Your
List Building Efforts

Your Company Name/Title
Tagline:
Date:

Complete this action plan and the accompanying exercises to make the most of your landing page space and check to see that they are doing the best job possible—with trackable potential.

ACTION PLAN: MAKEOVER YOUR LANDING PAGES AND MAKE SURE THEY CAN BE TRACKED

1.  My Tracking Schedule –Decide on your system and schedule into your calendar.

Email tracking / Landing Page Tracking
How often will I check my results?
  • Daily
  • Weekly
  • Monthly
  • After each email goes out?
  • At the end of each campaign?
Set Gmail reminders?
Check inactive subscribers every…
  • Six months
  • Year
/ Use:
  • Google Analytics

Review these articles for “how to” information:

  • Aweber email tracking: How Do I Install Email Web Analytics
  • Google analytics [video]: How to Use Google Analytics to measure Landing Page Performance
  • Facebook custom audience and conversion pixel installation (now combined). Facebook pixel: What’s new and what’s changed
  • Kissmetrics blog: Easy A/B Split Testing for Beginners

2.  Optimization for tracking—Review my landing pages and edit or customize, if needed:

□  My buttons

□  My CTAs

□  Landing Page headline

□  Landing Page big benefit (and/or up to five bullet benefits)

□  Landing Page graphic(s)

3. Eliminate landing page distractions by removing all unnecessary...

□  Tabs

□  Links

□  Sentences

□  Paragraphs

□  Information

□  Tangents

EXERCISES: CLEANING UP YOUR LANDING PAGES

1.  Review your existing landing pages, using this checklist:

□  Does the landing page template/layout appeal to my ideal client? (tone, look, style, lifestyle, habits)

□  Do I have lots of white space?

□  Is my landing page too text heavy?

□  Does it focus on the major message and/or benefit it is promoting?

□  Does it have a strong call to action that will appeal to my ideal subscriber's most prominent emotion on reading this?

□  Am I using the right tone?

□  Am I appealing to my ideal subscriber's learning preferences?

□  Am I designing my landing page to suit my ideal subscriber's content delivery habits?

2.  If you haven’t already done so, check out:

□  OptimizePress (http://expandyourimpact.com/op)

□  iContact (http://mandewhite.com/icontact)

□  MadMimi

□  CRM systems/shopping carts