Associate Director, Business Intelligence
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About PHCG
Publicis Healthcare Communications Group (PHCG) is the largest healthcare communications network in the world. We are a division of PublicisGroupe S.A., the third largest advertising and media company, giving us unparalleled global reach.
PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. Our nearly 5,000 employees work to manage nearly 10 agency brands through 58 offices located in 11 countries. In a constantly changing world, our goal is to create life-changing dialogue around health and wellness.
About Agency
Publicis Health Media (PHM) is the strategic media planning and buying agency within PHCG, and the only global media agency solely dedicated to the health and wellness space. Our mission is to define moments along the health journey, and equip people with the tools and communications they need to make healthy decisions.
PHM’s core is made up of franchise and enterprise AOR relationships with some of the largest clients in the world. We also partner with PHCG and Groupe creative agencies to support large client brand assignments in health and wellness. By leveraging a centralized pool of health and wellness cross channel experts, we have the ability to drive business results for our clients worldwide.
Our core capabilities include:
JD Media: Associate Director, Business Intelligence
November 1, 2015
Connections Planning
Business Intelligence and Performance
Cross-channel planning and buying
Paid and Organic Search
Programmatic Buying
Mobile
JD Media: Associate Director, Business Intelligence
November 1, 2015
Role Summary
The Associate Director of Business Intelligence (hereafter “BI”) will successfully apply their years of
experience in data analysis and strategic consulting as the BI lead on any of our myriad of enterprise clients within the health and wellness industry. Paramount to this success will be the ability to utilize the many datasources at the disposal of the BI team to not only represent the business impact that our media/marketing campaigns have in the marketplace but also the ability to translate these learnings into actionable strategic recommendations for our clients.
Role Responsibilities:
While every engagement is unique, typical engagements require execution against the following tasks anddeliverables:
- Crafting and maintaining professional relationships with the many members of your clientteam(s) while being solely responsible for the consistent level of quality in communications anddeliverables for the entire team that serves on the client’s behalf
- Work throughout the year with internal (PHM) and external (client team, partneragencies/consulting groups) stakeholders to craft measurement plans/proposals that satisfy allclient needs/objectives and address business challenges/opportunities with clearly definedgoals and definitions of program success
- With the above, oversee the creation of the business rules and parameters of the engagementas well as participate in conjunction with internal Finance and Operations teams in the scopingprocess and any necessary requests for proposal from outside vendors/data companies
- As we execute on the behalf of the client, manage the many internal data sources and (where
applicable) third-party vendors/data streams that comprise our custom measurement platform
while keeping workstream on task within the established timelines and delivery dates
- Synthesize the data available into insights/recommendations about the success of our programs in transforming the behavior of our target audience (most likely healthcare professionals, patients/prospects or a combination of the two) while identifying opportunitiesfor program optimization and enhancement
- Utilize the aforementioned insights/recommendations as the foundation for presentations,reports, assorted client deliverables in either a face-to-face setting or viaWebEx/teleconference
- Identify areas of opportunity to expand our presence through consultative selling at currentclients while periodically participating in the any new business development opportunities asthey arise
Role Requirements:
- Bachelor’s Degree (preferably a BS in a related field) is required; Master’s Degree a strong plus5 to 7 years of work experience in data/analytics consulting and/or quantitative marketing/analysis(healthcare, pharmaceuticals and life sciences experience a plus but not necessarily a requirement)
- Depth of understanding of how clients use all aspects of their multi-channel marketing mix inreaching their customers
- Superior skills with the following core competencies:
- Project Management/ Time Management
- Problem Solving Abilities
- Quantitative Skills
- Communication Abilities
- Intellectual Curiosity
- Participate in the recruitment of new additions to the BI Team and management of both the careerdevelopment and daily workflow of junior team members/resources
- Power-user of business IT software: MS Excel, Word, PowerPoint
- Literacy of business intelligence software such as MicroStrategy, Datorama, etc.
- A willingness to travel as client needs dictate
- While all engagements are unique, travel is normally required 10 to 15% of the time
JD Media: Associate Director, Business Intelligence
November 1, 2015