Matt Sjoquist
Copywriter * DREAMER
310.699.8688
ABOUT ME:
A versatile, passionate copywriter with experience in all media except skywriting (including Web, broadcast, print, OOH, CPG, and social media). I have championed brands like Medtronic, MySpace, Nissan USA, Warner Bros., ESPN, NetZero and more.
EXPERIENCE:
Senior Copywriter (2008-2010)
United Online, Inc. (NetZero, Juno, FTD)
Crafted advertising, marketing, product, and UI copy for ISP services. Worked to improve customer retention and acquisition via email and online marketing campaigns, and increased site conversion rates by revamping UI copy.
Senior Copywriter/Editor (2003-2007)
Movielink.com (MGM, Universal, Sony Pictures, Warner Bros. and Paramount)
Managed and wrote online marketing, product, and technical copy for a movie download service. Worked on the development of a Microsoft Windows Media Center interface, and tailored copy for campaigns with Intel, Target, General Mills, Verizon and others.
Copywriter (1999-2003)
Hendry, Lindman & Feltman Advertising
WroteTV, radio and print advertising copy for clients such as Nissan/Infiniti USA, the City of Huntington Beach, a regional bank, and retail automotive outlets. Helped the Norm Reeves Honda Superstore to compete for #1 sales rank for Honda North America.
Freelance Copywriter (1997-present)
·MySpace
Wrote banner ads, site copy and public relations materials.
· Medtronic/Minimed
Edited and wrote museum exhibits for their DiabetesEducationCenter.
·Los Angeles Police Historical Society
Edited and wrote pieces for a photo history book.
·Simon & Schuster Online
Revamped copy for the new Simon & Schuster Web site.
·ESPN The Store Online
Wrote voice-specific product descriptions for ESPN branded merchandise.
·Hampton Inn Hotels (via Chris Epting, Inc.)
Researched and wrote online “city exploration” articles for over 300 locations.
·Warner Bros. Television (via Sarley, Bigg & Bedder)
Wrote radio spots to promote the “Friends” television program syndication.
·Mission Tortillas (via Sarley, Bigg & Bedder)
Wrote radio spots to introduce the company’s new lighthearted brand identity.
· Higher Octave Music (via Kratz & Co. Public Relations)
Managed and wrote press kit materials and oversaw media relations.
EDUCATION:
CaliforniaStateUniversity, Northridge - B.A., Journalism