PRODUCT MARKETER
SHAW RESOURCES
The Shaw Group Limited is one of the 50 Best-Managed Companies in Canada and is one of Eastern Canada's leading natural resource manufacturers and community developers. Shaw Resources is a division of the Shaw Group of Companies. Shaw Resources has developed a range of value-added natural resource based products in industrial minerals and wood pellets for industrial, commercial and retail markets. Quality products, processing expertise, and market knowledge have helped Shaw Resources sustain growth founded on innovation and new markets. We are currently looking for a Contract Product Marketer (Maternity Leave) who will focus on our consumer and industrial markets to join our Sales and Marketing team at Shaw Resources in Hardwoodlands, NS. This position will start in October, and will be a 13-14 month contract.
As an integral part of our team you will be responsible for:
· Building segment plans for key markets which may include, but not limited to, building supply, grocery/convenience, automotive supply, hearth dealers and mass merchants.
· Working in a team-based environment assisting in the development of strategies and leading implementation of tactics to maximize sales, market share and profitability.
· Conducting market research to help us better understands the competitive landscape, target markets, market and consumer insights, unmet customer needs.
· The positioning, segmentation, and consumer value proposition for our line of consumer products; developing and then executing go-to-market plans.
· Collateral development, promotional programs; marketing communication planning.
· Further refine our online and social media presence with efforts on maximizing returns through knowing and understanding website analytics.
· Drive product adoption and usage through marketing campaigns, strategic product pricing, packaging design, sales training and collateral development.
· Plan and lead successful product launches; evaluate campaign effectiveness.
· Act as the voice and advocate of the customer, ensuring our products are viewed as adding delivering unsurpassed value.
You require the following qualifications:
· University degree or equivalent.
· 3 or more years of professional experience in consumer product marketing or product management. Experience in building supply industry considered an asset.
· Strong planning & organization skills.
· Strong consumer orientation with past experience working across consumer brands.
· Deep understanding of website strategy and social media.
· Proven analytical abilities and market research skills.
· Ability to synthesize data into simple and intuitive communications.
· Strong presentation skills.
· Commitment to results; ability to incorporate new learning into existing plans and act decisively.
You are an entrepreneurial spirit who is confident in making decisions and is focused on getting results. You are a strong, honest and clear communicator who enjoys working in a collaborative atmosphere. At the same time, you don’t mind respectfully giving your opinion and being a strong voice. You take initiative and ownership of your role and you learn from your mistakes. Integrity, passion and exceptional customer focus are essential to the success of this role.
If you are interested in this career, opportunity, please email: