This template is to serve as a resource as you reach out to your local media to celebrate your bakery’s participation in the Sweetest Bakery in America Contest. Areas for customized content for your bakery are highlighted in yellow. Please do not alter the quote provided by Dawn – you can remove it from your release if you choose, but we ask that you do not make any changes to the quote. If you have any questions, please contact us at . Good Luck!

[BAKERY NAME] Competing to Become the Sweetest Bakery in America

[CITY, STATE] [(Date)] – [BAKERY NAME] is proud to share that it is competing to be named the Sweetest Bakery in America. From March 1 through July 31, the Dawn Foods contest invites communities across the country to cast their vote and help their favorite bakery win the title of Sweetest Bakery in America.

[INSERT QUOTE FROM BAKERY OWNER ABOUT THE BAKERY; THEMES COULD INCLUDE WHAT MAKES THEIR BAKERY UNIQUE/SETS THEM APART, ASKINGTHE COMMUNITY FOR SUPPORT, ETC.],” said [INSERT BAKERY OWNER NAME].

In September, Dawn Foods will name one national, grand prize winner, second and third-place national winners, and winners in each state, Washington D.C. and Puerto Rico. The national winnerwill receive publicity support for their bakery, a celebration party and an innovation session to create even more delicious treats for their community. State winners will also receive support from Dawn Foods to help promote their bakeries in their communities.

“We are excited for bakeries to get involved in Dawn Foods' second annual Sweetest Bakery in America competition and celebrate voters’ favorite bakeries across the country,” said Becky Loveland, VP of Marketing and R&D, North America for Dawn Foods. “As part of our longstanding commitment to helping our customers grow their business,wehope this friendly nationwide competition helps boost sales, drive traffic instore and makes our customer’s bakeries top of mind for their local communities. Whether you head to your local bakery for your everyday treat or for special occasions, any day is a great day to visit your bakery and vote.”

Drawing nearly 600,000 votes, more than 1,400 bakeries across the United States and Puerto Rico participated in 2017. Voting officially kicks off March 1, 2018 and is open until July 31, 2018. Voters can submit one entry per day in-store and online at

About [BAKERY NAME]

Bakery to insert paragraph about the company.

About Dawn Food Products. Inc.

Bakery manufacturer and ingredients supplier Dawn Food Products, Inc. inspires bakery success every day. Committed to delighting its customers around the world, Dawn Foods delivers the insights, innovations, products and bakery expertise that empowers them to achieve their aspirations. Headquartered in Jackson, Michigan, Dawn Foods partners with some 40,000 artisanal and retail bakers, food service leaders and manufacturers located in more than 100 countries and has 5,000 Team Members globally. Dawn Foods is a trusted advisor to its customers helping grow their customers’ business through its first, forward and fresh thinking. For more information about the company, its products and culture, please visit

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