Location:Head Office, Great Suffolk Street, London SE1 0BU

Job title:Online Manager

Department:Fundraising

Reporting to:Head of Direct Marketing and Digital

Main purpose of role:

To be responsible for the charity’s online presence, driving the online strategy and ensuring content and digital communications are developed in support of the charity’s communications and fundraising strategy

Main tasks and responsibilities

Digital marketing

Develop the charity’s presence across the internet through other websites, partnerships, social media channels, SEO and PPC etc.
Liaise with all teams to ensure online presence is matched to and campaigns are integrated with offline and other media activity.
Develop new and innovative digital activities that aim to recruit new supporters and maximise long-term net income for the charity.

Website

Work with project team and digital agency to contribute the implementation of a new website for the charity.
Ensure the websites integration with other database and systems (email, donations, shop etc.)
Going forward, manage and develop the websites so they continue to serve the requirements of the charity.
Be responsible for SEO strategy and the guardian of best practice at Muscular Dystrophy Campaign.

Digital Content

Coordinate content production from all functions of the charity – commissioning, editing and producing as post, pages, video, infographics, blogs etc. as appropriate.
Source creative services, photographer, illustrators and designers as appropriate, develop contract, brief requirements and manage suppliers relations.

Social media and email strategy

Contribute to the development and oversee on the implementation of the charity’s email and social media strategies.
Ensure all departments are making appropriate use of email and social media to meet their team’s objectives.
Provide training and guidance to other teams as required.

Measurement and control

Monitor and analyse Muscular Dystrophy Campaign online presenceand web related financial statistics.
Use insights to devise remedial action and/or maximise the charity online presence and fundraising success.

Other

Manage the Digital Marketing Executive, setting their objectives and providing advice and guidance to ensure they deliver tactical plans which meet their objectives to budget and deadline.
Ensure staff receives relevant training and guidance so charity’s online impact can be maximised – CMS, social media, email marketing, images and videos etc.
To ensure all online communications are in line with Muscular Dystrophy’s values, brand and tone of voice; and in line with direct marketing best practice.
To keep up to date with trends and opportunities for maximising online presence and income generation.
To carry out any other tasks as requested by the Head of Direct Marketing and Digital.

Extent of authority

Prioritising and planning own workload to meet objectives.
Liaison with other staff without referral.

Initiative/Analysis

Initiative in recommending to Director the areas to be considered as part of overall charity strategy.
Initiative in anticipating and solving own problems and informing of the impact on other areas as appropriate.
Initiative in identifying and developing useful contacts to achieve Muscular Dystrophy Campaign's goals.
Analysis of trends within own area.
Initiative in liaising with others across the charity to maximise impact.

Values and behaviours

To behave in a manner that reflects the charity’s values.
To contribute to the overall development of the charity.
To ensure all actions undertaken comply with the Data Protection Act.
To contribute towards regular reviews of risks and take steps to reduce them.
To be aware of health and safety issues and obligations.
To represent the charity as and when required.
To undertake other such tasks as required by line manager.
A commitment to and an understanding of disability issues, equal opportunities and diversity.
To demonstrate role model behaviour at all times.

Person specification

Education and qualifications

Good education standard (degree level or equivalent) / Essential
Digital marketing qualification / Desirable

Experience

A minimum of 3 years experience running a public facing website / Essential
Experience of developing and delivering online solutions to support marketing and fundraising / Essential
Experience of innovation using social media to engage existing and new online audiences / Essential
Experience of developing visual and written content for the web / Essential
Experience of managing email marketing programmes / Essential
Experience of driving donor acquisition through digital campaigns / Desirable
Experience in user-testing techniques / Desirable
Ecommerce experience / Desirable

Skills

Understanding of Search Engine Marketing technique and best practice / Essential
Excellent copywriting, editorial and proofreading skills / Essential
ExcellentIT for web skills, including using a CMS system, Photoshop, databases, video editing etc. / Essential
Understanding web analytics and ability to drive insights and action from metrics / Essential
Good organisational, project and time management skills / Essential
Management skills / Desirable

Personal qualities

Committed, self motivated and hard working / Essential
Have a commitment to the Muscular Dystrophy Campaign’s Equal Opportunities policy and vision and values / Essential
Good interpersonal skills and ability to relate to others and deal with a wide range of people at all level and with various skill sets and priority
Enthusiastic, assertive and resilient / Essential
Committed to high standards and self development / Essential
Flexible and able to work extra hours as necessary to accommodate busy work load. / Essential

Hours – 35 per week

Holidays – 25 days