TO: NEWS PRODUCERS, ASSIGNMENT EDITORS, MEDICAL EDITORS
MultiVu Video Feed: SAVE YOUR KNEES! TREATMENTS ARE AVAILABLE!
NO NEED TO SUFFER UNNECESSARILY
SATELLITE FEEDS:
Wednesday February 25th, 2009 Tuesday, March 3rd, 2009
1:00 PM – 1:15 PM ET 1:00 PM – 1:15 PM ET
AMC 3 AMC 3
Transponder 3 Transponder 3
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NEWS: For Knee Pain, treatments are available. Don’t Wait
FORMAT: B-roll and Soundbites
ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at http://www.prnewswire.com/broadcast/33898/press.html
STORY SUMMARY:
Every year, millions of Americans suffer from chronic knee pain. Worse, many choose to remain silent about it.
The causes of knee pain are varied. It could be a sports-related injury, arthritis, overuse or trauma. Whatever the cause though, see a doctor and come prepared. Better health care happens when physicians and patients are on the same page. It’s all about communication. Write down your questions before your appointment and insist on fully understanding all treatment options discussed so together you can make the best decision.
While many knee-related issues are remedied by simple rest and elevation, your knee pain may require an orthopaedic surgeon. You may be able to consider medication, injections, or physical therapy before settling on a surgical procedure. But one thing is for sure -- you probably won’t get better until you ask for help. Usually with knee pain, the longer you wait, the more invasive the procedure will be needed to get better. And remember, most people who seek treatment usually wonder why they waited so long.
Anyone who has knee pain or questions about their knees should visit: saveyourknees.org. Sponsored by the American Academy of Orthopaedic Surgeons, saveyourknees.org lists important information about your knees presented in an easy-to-understand manner.
SOUNDBITES:
· Edward Toriello, Orthopaedic Surgeon and Knee-Replacement Patient
· Yolanda Garden, Double Knee-Replacement Patient
B-ROLL INCLUDES: ***Doctor/Patient Interaction**Physical Therapy**Sports Footage**Knee that has undergone knee-replacement surgery**Public Service Announcement***
VIDEO PROVIDED BY: American Academy of Orthopaedic Surgeons