D. Cameron Montgomery, Ph.D
Full Professor of Marketing
And Holder of the Tims Distinguished Professorship of Free Enterprise
Office Address:Home Address:
Box 3266-DSU1265 Kirk Circle
Department of Management and Marketing Greenville, MS 38701
Delta State University(662) 332-6439
Cleveland, MS 38733Email
(662) 846-4219cell phone 662 347 4001
Research and Teaching Interests
I am especially interested in teaching marketing principles, marketing research, marketing management, advertising and sales promotion, personal selling and sales management, consumer behavior and retailing. I also enjoy teaching statistical analysis. My primary research interests are in the areas of salesforce effectiveness, motivation, satisfaction and performance, stress and burnout in sales, services marketing, consumer behavior, construct validation and scale development, word of mouth and diffusion behavior, and satisfaction and post purchase activities. I have recently proposed two new courses that are currently being taught; internet marketing and sports marketing.
Education
Ph.D in Business Administration
University of Mississippi, Oxford, Mississippi
May l994
Major:Marketing(Marketing Theory, Marketing Research, Advanced Consumer Behavior, Advanced Marketing Readings, and Seminar in Structural Equations/LISREL)
Minors:Management(Advanced Organization Behavior, Seminar in Organization Behavior, Human Resources Management)
Psychology(Cross Cultural, Social, and Tests and Measurements)
Tools:(Quantitative Methods in Psychology, Multivariate Analysis, Matrix Algebra, Quantitative Approaches to Marketing Research, Research and Experimental Design, Univariate Analysis of Data, Seminar in Marketing Research Methodology)
Dissertation:"Antecedents of Work Stress in Financial Services Salespeople: An Empirical Investigation" (James H. Barnes, Chair)
Master of Business Administration, (Marketing) 1974
Mississippi State University
State College, Mississippi
Bachelor of Business Administration, (Marketing) 1972
Delta State University
Cleveland, Mississippi
Honors and Awards
Alpha Mu Alpha National Marketing Honorary, 1992
Mu Kappa Tau National Marketing Honor Society, 1991
Chosen as doctoral fellow and selected to attend the l993 American Marketing Association
Doctoral Consortium, held at the University of Illinois, Champaign-Urbana August 3-7
Selected to attend the Southern Marketing Association doctoral consortium held
November 2, l993 in Atlanta, Georgia.
Professional Affiliations
Member, Southwestern Marketing Association Member, American Marketing Association
Member, Southern Marketing AssociationMember, Academy of Marketing Science
Teaching Experience
Associate ProfessorDelta State University, Cleveland, Mississippi
Fall 1994 - Present
10 years full time teaching experience at both the undergraduate
and graduate levels.
Undergraduate Courses Taught
Personal sellingAdvertising Marketing principles
Sales management Statistics Services marketing
Marketing research Consumer behavior.
Internet MarketingSports Marketing
Graduate Courses Taught (MBA level)
Marketing strategy Services marketing Problems in marketing Statistics for managers Management Advanced consumer behavior Business Research
Visiting ProfessorWestern University, Baku Azerbaijan Fall 1999
Taught Advanced Marketing and Management in an Executive MBA program
as part of USIA (U. S. Information Agency) grant/partnership between
Western University, University of North Alabama and Delta State University.
InstructorThe University of Mississippi, Oxford, Mississippi
1990 - 1994
4 years teaching experience at the undergraduate level
Research AssistantThe University of Mississippi, Oxford, Mississippi
Spring 1991
Assisted Dr. James Barnes (Research Methodology)
Industry Experience
Branch Sales Manager1975-1988 Howard, Weil, Labousisse & Friedrichs, New Orleans, Louisiana
I served as Branch Sales manager and Vice President of a regional securities investment brokerage firm. I was responsible for stock, bond, mutual fund sales and money management. I was also responsible for supervision and motivation of 4 salespeople, securing branch office profitability, generating sales methods and ideas, developing seminars and prospecting for new clients, and financial analysis of securities.
Publications/Journals
Montgomery, D. Cameron and James Barnes "POSTDIS: A Short Rating Scale for the Measurement of Post Purchase Dissonance" Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Eds. Ralph L. Day and H. Keith Hunt, Vol 6. (December) pp. 204-216, 1993.
Stone, George, James H. Barnes and D. Cameron Montgomery "ECOSCALE: A Scale for the Measurement of Environmental Responsibility" Psychology and Marketing, Vol. 12, No. 7 (Fall) pp 595-612, 1995.
Montgomery, D. Cameron, Jeff Blodgett, and J. Barnes. A model of Financial Services Salesperson's Job Stress. The Journal of Services Marketing, 21-28, Vol 10, No. 3, 1996.
Montgomery, D. Cameron and Jeff Blodgett "The High Stress Securities Salesperson: A Discriminant Profile Analysis" The Journal of Business and Behavioral Sciences, Eds. Wali Mondal, Vol 4, No. 3, Fall 1998.
Starkey, Paul L. and D. Cameron Montgomery. Whistleblowing Revisited: A Situational Analysis Approach with Marketing Implications. The National Business Education Forum, Volume 53, No. 4, April 1999.
Conference Proceedings
Montgomery, D. Cameron "Bounded Rationality: An Explanation for Limited Prepurchase Search", in Advances in Marketing, Eds. Daryl O. McKee, Daniel L.. Sherrell and Faye W Gilbert, Southwestern Marketing Association (Spring) pp. 335-342, l993.
Rallapalli, Kumar C. and D. Cameron Montgomery "Profile of a Catalog Shopper" Western Decision SciencesInstitute Proceedings, Eds. Kathy L. Pettit-O'Malley and Mario C. G Reyes, Univ. of Idaho, San Diego, California, pp. 103-105, l993
Rallapalli, Kumar C., James H. Barnes and D. Cameron Montgomery "The Effects of Humor in Advertising on Sales and
Communications Variables: Past Contributions and Future Directions" The International Academy of Business Disciplines
Proceedings, Eds. Frank V. Mastrianna and Abbass S. Alkhafaji, Slippery Rock U., pp. 493-498, l993.
Rallapalli, Kumar C. and D. Cameron Montgomery "Marketing Strategies for Asian-Americans: Guidelines Based on Hofstede's Cultural Dimensions" The Second Annual Academy of Marketing Sciences Minorities Conference, Ed. Robert L. King, University of Richmond., pp. 73-77, 1993.
Montgomery, D. Cameron "Towards a Theory of Implied Scarcity: An Alternative Marketing Strategy" Southern Marketing Association Conference, Southern Marketing Conference proceedings, 514-519, 1994.
Montgomery, D. Cameron and Jeffrey D. Blodgett "The High Stress Securities Salespeople: A Discriminant Profile Analysis" Proceedings of the Fifth Annual Meeting of the American Society of Business and Behavioral Sciences, Eds. Wali I Mondal , Henderson State University, Arkadelphia, Arkansas, February 1998.
D. Cameron Montgomery and George Stone "A Conceptual Model of Consumer Walk Out Behavior" Proceedings of the Sixth Annual Meeting of the Society of Business and Behavioral Sciences, Eds. Wali Mondal, Henderson State University, Arkadelphia, Arkansas, February 1999, accepted for publication.
D. Cameron Montgomery “Consumer Outshopping: A closer look at a widespread Phenomenon” First Annual Conference of the Society of Business, Industry and economics, to be held April 23-24, Florence Alabama, hosted by the University of North Alabama 1999 accepted for presentation.
George Stone, Michael Jones and D. Cameron Montgomery. A Conceptual Model of the Antecedent Factors Contributing to Fan Support at Small College Athletic Events. Proceedings of the Atlantic MarketingConference, accepted for publication, Fall 1999.
D. Cameron Montgomery and Mike Thompson “Consumer Outshopping Revisited: A Review of the Literature and a Closer Look at a Widespread Phenomenon” Proceedings of the Academy of Business Disciplines, Fort Myers, Fla. November 1999 accepted for publication.
D. Cameron Montgomery “ Are Business Professors Overpaid? The Argument for and Against Salary Equity: A case Study Approach” Proceedings of the Seventh Annual Meeting of the Society of Business and Behavioral Sciences, Eds. Wali Mondal, Henderson State University, Arkadelphia, Arkansas, February 2000, accepted for publication and presentation.
D. Cameron Montgomery “Marketing Practics in U.S. compared with those in Azerbaijan.” Second Annual Conference of the Society of Business, Industry and Economics, Delta State University Spring 2000. Accepted for presentation.
D. Cameron Montgomery “Marketing Practices in the U.S. compared with those in Azerbaijan: An Examination of the Similarities and Differences” Proceedings of the 8th Annual Meeting of the Society of Business and Behavioral Sciences, Eds. Wali Mondal, Henderson State University, Arkadelphia, Arkansas February 2001, accepted for publication.
D. Cameron Montgomery and Jerry Robinson “Assessment of Loan Needs of Minority Small Businesses in the Mississippi Delta” Third Annual Conference of the Society of Business, Industry and Economics, Alcorn State University, Natchez, Mississippi, accepted for presentation, February 2001.
D. Cameron Montgomery and Charles Wagoner “ The Treatment of Human Capital in Divorce Litigation” Proceedings of
the 9th Annual Meeting of the Society of Business and Behavioral Sciences. Eds. Wali Mondal, University of the Redlands, California, February 2002, accepted for presentation and publication.
D. Cameron Montgomery “A Content Analysis of Blues Music During the Depression Era: What it tells us about Consumer
Behavior. 4th Annual Conference of the Society of Business, Industry and Economics, Univ. of North Alabama, Gulf Shores Alabama, April 2002, accepted for presentation.
D.Cameron Montgomery “ Gender Differences and Shopping Behavior:Or Why Women Love to Shop
and Why Men Hate It.” 5th Annual Conference of the Society of Business, Industry and Economics. Univ of North Alabama, Ft Walton Beach Florida, April 2003 accepted for presentation and publication.
D. Cameron Montgomery “ An Analysis of Students’ attitudes toward Online Courses” 6th Annual Conference of the Society of
Business, Industry and Economics. Big Cedar Lodge, Ridgedale Missouri April 4-7, 2004
D. Cameron Montgomery and Frank Gaskill “ The Golden carrot: Online Recognition and Award Systems” Proceedinsg of the 11th
Annual Meeting of the Society of Business and Behavioral Sciences EDs. Wali Mondal, University of Redlands,
California, accepted for publication and Presentation November 2004., Las Vegas Nevada.
D. Cameron Montgomery “Factors that contribute to Fan Attendance at a NCAA Division II Athletic Program” 7th Annual
Conference of the Society of Business, Industry and Economics, The Arlington Hotel, Hot Springs Arkansas March 23-26
2005
D. Cameron Montgomery and Jerry Kandies “ Does Distance Matter: A comparison of Intermodel Differences in Instructional
Methodologies” The 7th annual conference of the Society of Business Industry and Economics, The Arlington Hotel Hot
Springs Ar March 23-26, 2005
Consulting
D. Cameron Montgomery “ A Study of Why Shoppers in Greenville Mississippi engage in Outshopping”
For the Greenville Chamber of Commerce 1998-1999.
D. Cameron Montgomery and Jerry Robinson “Assessment of Small Business Needs in the Mississippi Delta” for the Delta Foundation, Spring 2000. Robinson and Associates
D. Cameron Montgomery and Jerry Robinson “Assessment of Gap Financing Needs of Manufacturers in Mississippi” for the Delta Foundation, Spring 2000. Robinson and Associates.
D. Cameron Montgomery “Factors relating to the Attendance of DSU Athletic events” for the DSU athletic department, Spring 2000.
Working Papers
"A Conceptual Model of Sales Burnout: A Discussion of Antecedents and Outcomes" (with David Terpstra and Kumar Rallapalli)
"Services Marketing and Word of Mouth Behavior: Effective Strategies" (with Scott Vitell and Kumar Rallapalli)
"Development of a Scale to Measure Sales Burnout"
References
Dr. Jeff Blodgett
Associate Professor of Marketing
Department of Management and Marketing
University of Mississippi
University, Mississippi 38677
(662) 232-7311
Dr. Fo Nin Hoo
Assistant professor of Marketing
San Francisco State University
1600 Holloway Avenue
San Francisco, CA 94132
(415) 338-6287
Kumar C. Rallapalli, Ph.D
Senior Marketing Analyst
Promotion Resource Strategies
Glaxo Wellcome Inc.
Five Moore Drive
P.O. Box 13398
Research Triangle Park, NC 27709
(919) 483-8880
Dr. Savior L. S. Nwachukwu
College of Business
Department of Management and Marketing
Southern University
P.O. Box 9723
Baton Rouge, La 70813-9723
George Stone, Ph.D.
Georgia College & State University
Marketing Department
Campus Box 13
Milledgeville, Ga. 310610490
9124452588
Dr Charles Wagoner
Associate Professor of Economics and Finance
Director, Center for Business Research.
Delta State University
606 S. Court Street
Cleveland, MS 38732
662 846-4188