Product Marketing Manager –Primal Pictures
Primal Pictures, part of the Informa Group, currently hasan exciting opportunityin our Central London office fora talented Marketing Managerlooking to join a world leader in 3D Anatomy Software.We are an expanding global business, offeringan excellent opportunityfor a career-driven Product Marketing Manager looking to establish a fruitful career in a market leading and ever-growing company.
Primal Pictures is the worlds’ most medically accurate and detailed 3D graphic rendering of human anatomy. Our benchmark anatomy, physiology and clinical content is widely accepted as the best in class and used by many thousands of health science educators, students and practitioners worldwide to teach, learn and practice.
Reporting into the Marketing Director, the successful Marketing Manager will be responsible formanaging a small marketing team as well as creating and implementing market strategies and tactical plans for Primal Pictures Services and Subscriptions. They will ultimately be responsible for driving revenue through multiple sources whilst providing lead generation and support for our sales, retention and key accounts teams using the complete media mix. As such, we are ideally seeking an experienced Product Marketing Manager or a Senior Marketing professional with some people management experience.
The ideal candidate will possess the following:
- Digital skills and experience is a must, with a focus on using digital marketing channels for new business generation.
- Prior experience of working in a B2B publishing marketing role will be a great advantage.
- Experience of campaign management, utilizing all aspects of the promotional mix across all marketing media
- Experience of measuring ROI, capturing and applying learning on an ongoing basis
- Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
- Data-driven, with strong analytical skills, able to provide complex data analysis and draw conclusions based on the analysis which inform marketing strategy and tactics
- Experience of database manipulation and list management
- Experience of maintaining budgets and assessing costs and benefits
- Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results
- Ability to identify and differentiate between customers, focus on their needs and engage them through communications activities
This is an excellent opportunity for an experienced Marketing Managerwho enjoys the fast-paced nature of Marketingand is looking to progress and take ownership over the marketing direction of a leading brand in an organisation with fantastic career development opportunities.
Rated as one of the top 5 large companies to work for in the UK, we offer world class training, competitive salaries, fantastic career development opportunities, as well as an award winning benefits package which includes pension, private healthcare and a healthy lifestyle subsidy.
To apply for this opportunity and develop your career within an industry-leading global brand, please send your CV and a covering letter highlighting your suitability and salary expectation to , quoting reference MM/PP.