Bright Horizons

Bright Horizons

Due by Oct 4

Program Website
Many parents begin their child’s program search via the Internet. Therefore, your program’s website plays a very important role in communicating a first impression to families. Many prospective parents use the Internet to help them identify possible early childhood programs in their geographic area and then choose which programs they would like to visit or learn more about, based on the information they find online. This is your opportunity to market your program. An attractive and well-designed website should be easy to read. Visitors to the site should be able to find the information they need quickly, with just a few clicks of a mouse.
Please review the following childcare programs’ websites:

Bright Horizons

  • Childcare Network

For your Final Project, you will create the appearance of a website for your own childcare program and facility using either PowerPoint orPrezi. If you utilize PowerPoint, each slide will represent what would typically be seen on a page within a website. If you utilize Prezi, each featured point will communicate that information. Your “website” will be targeted toward prospective parents and must include all of the elements below.
Describe the following aspects of your program:

  1. Name of program (Title)
  2. Location
  3. Where is the program located (Ex: residential neighborhood, rural, etc.)?
  4. Is it easy to access from a major road or highway?
  5. Is it located in a safe area? (Please use the examples in the websites listed above.)
  6. Scope of services
  7. What are the ages served?
  8. What are the hours of service?
  9. Tuition or fees
  10. Is there a registration fee?
  11. What is the weekly or monthly fee?
  12. Are there any additional costs?
  13. Philosophy or focus
  14. Select a theory from Chapter 1 that interests you the most and construct your center’s philosophy based on that theory.
  15. In order to be prepared to respond to parents’ inquiries, describe a scenario that demonstrates how your center will address each of the ten NAEYC Standards:
  16. Relationships
  17. Curriculum
  18. Teaching
  19. Assessment of Child Progress
  20. Health
  21. Teachers (how you support your staff)
  22. Families
  23. Community Relationships
  24. Physical Environment (indoor and out)
  25. Leadership and Management (summary of your most recent professional development experience)
  26. Provide examples of the following program information:
  27. Testimonials from satisfied parents (minimum of one, created by you)
  28. Daily schedule
  29. Photos of classrooms and playgrounds
  30. Lunch and snack menus (create a sample daily menu)
  31. Credentials and biographies of the staff (yours)
  32. Critique one of the childcare websites listed above using the "Website Evaluation Rubric" (one slide/point). Be sure to attach the completed rubric to your slide if using PowerPoint, or incorporate the rubric as a point in your Prezi. For assistance, see “Link or Embed Files” (PowerPoint) or visit the “Learn” page on the Prezi website.

The PowerPoint must be 20 to 25 slides in length, or 20 to 25 points if usingPrezi, not including title and reference slides. You are encouraged to creatively address the material using graphics, visuals, charts, graphs, and/or sound. Slides/points should be designed to clearly and concisely address the material. The PowerPoint or Prezi must be formatted according to APA style, including the title and reference slides/points. The notes section of the PowerPoint must be utilized (when explaining the NAEYC standards) to expand on your presented points. Be sure to use at least two scholarly sources and the course text.

ECE312.W5A1.07.2013

Description:

Total Possible Score: 25.00

Describes Aspects of the Program

Total: 5.00

Distinguished - Clearly and thoroughly describes each aspect of the program, including name, location, scope of services, tuition or fees, and philosophy or focus.

Proficient - Describes each aspect of the program, including name, location, scope of services, tuition or fees, and philosophy or focus. The description of one aspect is slightly unclear or underdeveloped.

Basic - Describes most aspects of the program, including name, location, scope of services, tuition or fees, and/or philosophy or focus. The descriptions of two or three aspects are unclear or underdeveloped.

Below Expectations - Attempts to describe each aspect of the program, including name, location, scope of services, tuition or fees, and philosophy or focus; however, four of the descriptions are significantly underdeveloped.

Non-Performance - The description of aspects of the program is either nonexistent or lacks the components described in the assignment instructions.

Describes Scenarios for Addressing Each NAEYC Standard

Total: 8.00

Distinguished - Thoroughly describes scenarios that demonstrate how the center will address each of the ten NAEYC Standards. The descriptions are well-supported by scholarly sources.

Proficient - Describes scenarios that demonstrate how the center will address each of the ten NAEYC Standards. The descriptions are supported by scholarly sources but one description is slightly unclear or underdeveloped.

Basic - Partially describes scenarios that demonstrate how the center will address at least nine of the ten NAEYC Standards. The descriptions are somewhat supported by scholarly sources and/or are underdeveloped.

Below Expectations - Attempts to describe scenarios that demonstrate how the center will address at least eight NAEYC Standards; however, the descriptions are not supported by scholarly sources and/or are significantly underdeveloped.

Non-Performance - The description of scenarios is either nonexistent or lacks the components described in the assignment instructions.

Provides Examples of Program Information

Total: 4.00

Distinguished - Provides comprehensive examples of program information including testimonials, daily schedule, photos of classrooms and playgrounds, menus, and staff credentials and biographies.

Proficient - Provides examples of program information including testimonials, daily schedule, photos of classrooms and playgrounds, menus, and staff credentials and biographies. One example is slightly unclear or underdeveloped.

Basic - Provides examples for most of the program information, including testimonials, daily schedule, photos of classrooms and playgrounds, menus, and/or staff credentials and biographies. At most two examples are unclear or underdeveloped.

Below Expectations - Attempts to provide examples for program information, including testimonials, daily schedule, photos of classrooms and playgrounds, menus, and/or staff credentials and biographies; however, a few examples are significantly unclear and/or underdeveloped.

Non-Performance - The examples of program information are either nonexistent or lack the components described in the assignment instructions.

Critiques One of the Childcare Websites Using the Website Evaluation Rubric

Total: 4.00

Distinguished - Expertly critiques one of the childcare websites, effectively using the Website Evaluation Rubric.

Proficient - Critiques one of the childcare websites using the Website Evaluation Rubric. The critique is slightly underdeveloped.

Basic - Minimally critiques one of the childcare websites using the Website Evaluation Rubric. The critique is underdeveloped.

Below Expectations - Attempts to critique one of the childcare websites using the Website Evaluation Rubric; however the critique is significantly underdeveloped.

Non-Performance - The website critique is either nonexistent or lacks the components described in the assignment instructions.

Written Communication: Content Development

Total: 0.75

Distinguished - Uses appropriate, pertinent, and persuasive content to discover and develop sophisticated ideas within the context of the discipline, shaping the work as a whole.

Proficient - Uses appropriate and pertinent content to discover ideas within the context of the discipline, shaping the work as a whole.

Basic - Uses appropriate and pertinent content, but does not apply it toward discovering or developing ideas. Overall, content assists in shaping the written work.

Below Expectations - Uses content, though it may be unrelated or inappropriate to the topic. Content does not contribute toward the development of the written work, and may distract the reader from its purpose.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Context and Purpose for Writing

Total: 0.75

Distinguished - Demonstrates methodical application of organization and presentation of content. The purpose of the writing is evident and easy to understand. Summaries, quotes, and/or paraphrases fit naturally into the sentences and paragraphs. Paper flows smoothly.

Proficient - Demonstrates sufficient application of organization and presentation of content. The purpose of the writing is, for the most part, clear and easy to understand. There are some problems with the blending of summaries, paraphrases, and quotes. Paper flows somewhat smoothly.

Basic - Demonstrates a limited understanding of organization and presentation of content in written work. The purpose of the writing is somewhat evident, but may not be integrated throughout the assignment. There are many problems with the blending of summaries, paraphrases, and quotes. Paper does not flow smoothly in all sections.

Below Expectations - Organization and presentation of content is extremely limited. The purpose of the writing is unclear. There is little or no blending of summaries, paraphrases, and quotes. Paper does not flow smoothly when read.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Control of Syntax and Mechanics

Total: 0.63

Distinguished - Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.

Proficient - Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.

Basic - Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.

Below Expectations - Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: APA Formatting

Total: 0.63

Distinguished - Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient - Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic - Exhibits basic knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations - Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Length Requirement

Total: 0.62

Distinguished - The project meets the specific length requirement stipulated in the assignment description.

Proficient - The project closely meets the length requirement stipulated in the assignment description.

Basic - The project meets over half of the length requirement stipulated in the assignment description.

Below Expectations - A fraction of the length requirement is completed.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Resource Requirement

Total: 0.62

Distinguished - Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient - Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic - Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations - Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance - The assignment is either nonexistent or lacks the components described in the instructions.