MKT 3350 – 002
Quiz Chapter 5
1. Which of the following are the least risky and the easiest way for companies to enter the global market?
A) Exporting
B) Joint Venture
C) Direct Investments
D) Contract Manufacturing
2. Procter & Gamble uses the same product and promotional strategies for Head & Shoulders in both the United States and China. This is an example of which Product and Promotion Strategy?
A) Product Invention
B) Product Consistency
C) One Product, One Message
D) Product Adaptation
3. What do critics say is the reason as to why companies like Coca-Cola and McDonald’s are successful global marketers?
A) Uniform Production
B) Variation
C) Having a high degree of standardization
D) All of the above
4. Which of these companies, through implementing global marketing standardization, has a best seller in China, despite the fact that it costs over 300% more than local brands?
A) Revlon
B) Apple
C) Coca-Cola
D) Procter & Gamble
5. The number of U.S. goods exported to China declined 40% after revelations of American spying efforts globally. The 40% decline is best explained by government ______, a limit on the number of U.S. goods allowed into China.
A) Boycott
B) Quota
C) Exchange Control
D) Tariff
6. After Dutch Airline KLM acquired a 20% equity stake in U.S.-based airline Northwest Airlines, the two airlines entered into a 10-year cooperative agreement to share transatlantic flight routes, cargo, and passengers. The KLM-Northwest partnership is an example of a (n) ______.
A) Low-risk/ low return strategic alliance
B) Transfer pricing covenant
C) Intercontinental monopoly
D) Joint venture
7. Marketing that targets markets throughout the world is called ______.
Product
A) Global Vision
B) Global Product
C) Global Standardization
D) Global Marketing
8. What is the average Gross National Income (GNI) per capita for the world according to the World Bank?
A) $10,341.12
B) $13,476.85
C) $14,695.00
D) $8,921.46
9. Which of the following is not an external environment facing global marketers?
A) Political Structure
B) Demographic Makeup
C) Culture
D) Pricing
10. What is global marketing standardization?
A) The common set of values shared that determine what is socially acceptable
B) Production of uniform products that can be sold the same way all over the world
C) Legal process allowing use of manufacturing, patents, or knowledge
D) Developing a thorough understanding of the global target market
11. Which of the following is not an example of global marketing standardization?
A) McDonald’s
B) Coca-Cola
C) Whataburger
D) Colgate
12. Mercorsur is the largest Latin America free trade agreement. Which of the following are the correct countries involved?
A) Argentina, Bolivia, Brazil, Chile, Columbia, Ecuador, Paraguay, Peru, Uruguay
B) Argentina, Bolivia, Brazil, Chile, Columbia, Honduras, Peru, Uruguay, Venezuela
C) Argentina, Bolivia, Brazil, Cuba, Columbia, Ecuador, Panama, Paraguay, Nicaragua
D) Argentina, Bolivia, Brazil, Columbia, Costa Rica, El Salvador, Peru, Puerto Rico, Uruguay
13. While product development costs are ______, the life of products are getting ______, and new technology is spreading around the faster than ever.
A) Falling; longer
B) Rising; shorter
C) Staying the same; longer
D) None of the above
14. Companies with separate subsidiaries in other countries can be said to operate using a ______.
A) World Bank
B) European Union
C) Uruguay Round
D) Multidomestic Strategy
15. A limit on the amount of specific product that can enter a country is ______.
A) Tariff
B) Quota
C) Boycott
D) Exchange Control
16. Of the levels of globalization, which has markets worldwide in an organization?
A) Multinational Corporation
B) Joint Venture
C) Global Corporation
D) Both A and C
E) None of the above
17. In what ways are global revolutions underway today?
A) Management
B) Politics
C) Communications
D) Technology
E) All of the above
18. Small businesses account for what percent of U.S. exports?
A) 20%
B) 15%
C) 30%
D) 50%
19. An intermediary in the global market who assumes all ownership risks and sells globally for it’s own account is referred to as a ______.
A) Buyer for Export
B) Contract Manufacturer
C) European Union
D) Export Agent
20. Which of the following describes a forum for international economic development that promotes discussion between industrial and emerging market countries on key issues related to global economic stability?
A) European Union
B) GATT
C) Group of Twenty (G-20)
D) NAFTA
Answer Key:
1) A
2) C
3) B
4) D
5) B
6) D
7) D
8) A
9) D
10) B
11) C
12) A
13) B
14) D
15) B
16) C
17) E
18) C
19) A
20) C