Aveo Community Helping to Reclaim the Colour Pink

MEDIA RELEASE

FOR IMMEDIATE RELEASE

Aveo Community Helping to Reclaim the Colour Pink

In 2017, it is estimated that 3,087 Australian women will lose their battle with breast cancer – that’s eight women every day, making it the second most common cause of cancer-related death for Australian women.

Aveo Community has joined forces with PA Research Foundation breast cancer fundraising initiative ‘Project Pink’ to help take revenge on the disease that affects so many Australian families.

For the month of October (national breast cancer awareness month),Aveo Community> will be fundraising and raising awareness for breast cancer.

The money raised through Project Pink is helping to support life-saving breast cancer research at the PA Hospital Campus, home of the world’s first cancer vaccine.

Aveo Community is one many Aveo of the 105 Aveo Group [AnneP1][AnneP2]communities fundraising for Project Pink nationwide. This is the Aveo Group’s second year of fundraising for Project Pink; more than $80,000 was raised last year for critical breast cancer research.

Aveo Group CEO Geoff Grady Quote about raising the bar and dollar matching this year

Aveo CEO Geoff Grady said:

“Our Aveo communities are united by the cause and this year Aveo Group will be matching dollar for dollar on all funds raised by our residents and staff so we will surpass upon the successful fundraising of 2016.”

Aveo Community will be hosting/hosted<event name, event description, time details here> to raise funds to help turn the tide on breast cancer.

Project Pink Spokesperson Chief Operating Officer Simone Plunkett said the PA Research Foundation are excited about the continued partnership with the Aveo Group.

“The Foundation, as well as the research projects we fund, are so grateful of the ongoing support from the Aveo communities nationwide.

“This horrible disease has been associated with the colour pink for too long and we have decided enough is enough. Project Pink is about bringing the community together to beat breast cancer and make pink just a pretty colour again,” said Simone.

You can support the Project Pink campaign by visiting

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Notes to Editors

For further information, or to arrange an interview, please contact:

Aveo Community> - <insert name and contact information[AnneP3]

Project Pink - Alex Gregg, Media and Communications Manager – PA Research Foundation on 07 3176 5024 / 0413 729 217 or at .

About Project Pink

Project Pink in partnership with the Aveo Group is entering its 2ndyear of campaigning nationwide to raise funds for breast cancer research. To date, over $80,000 has been raised for critical breast cancer research projects at the PA Hospital, home of the world’s first cancer vaccine. 105 Aveo Communities will come together to host all things pink during October for the Project Pink campaign through fundraising events and initiatives. Visit for further information.

[AnneP1]……..of many Aveo communities ……

[AnneP2]Not all our communities are participating.

[AnneP3]Hi Alex, Due to the current climate [negative press pertaining to the retirement industry, I don’t want the press to contact the aveo community directly. Ideally they will contact your office and if necessary we can have Haystac share the load. Thoughts?