AGFA GRAPHICS
PRESS RELEASE
A thing of beauty is a joy forever: timeless aesthetics meet state-of-the-art printing technology in Agfa Graphics 2017 Calendar
True to tradition, Agfa Graphics created a state-of-the art printed calendar for its VIP customers. The 2017 calendar has sustainable innovation as its major leitmotiv and stands out through its stunning combination of contemporary art and graphics design, supreme print quality and vivid enhancement techniques.
Mortsel, Belgium – November 14, 2016
Ceci n’est pas un calendrier (This is not a calendar) is the title of the 2017 Agfa Graphics Calendar. With a nod to Ceci n’est pas une pipe (This is not a pipe), the famous painting by Belgian painter René Magritte, it expresses how what you see is not always what you get. Or in this case even: that what you get is more than you expect maybe...
Twelve works of art to have and to hold
Calendars usually have planned obsolescence. As the year wanes, so does a calendar’s usefulness.
Not this one. This Agfa Graphics calendar is meant to outlive 2017. Every single page features a unique work of art made by a renowned artist. The twelve works can be cut out and framed to start a gallery. This in itself is a form of sustainability. Yet also in its choice of subjects to portray, the calendar reflects Agfa Graphics’ commitment to sustainable innovation with a focus on ecology, economy, and extra convenience—or ECO³.
Power of Print
Each print product has a luxury dimension through the way in which it refers to art, creativity and the use of unique and refined techniques. Like its predecessors, the 2017 edition of the Agfa Graphics calendar is a fine sample of and a real tribute to the power of print.
For its creation, Agfa used state-of-the-art prepress solutions, including Apogee workflow software, Energy Elite Eco printing plates, an Avalon platesetter, and Sublima screening. These were supplemented by screen printing and by a wide gamut of enhancement techniques, including metallic and structure inks, hot foil printing, and embossing. Add to that a range of premium-quality recycled papers, and you get an eye-popping, unique printed product. Printing as an art.
Watch the making of movie.
See how the different works of art were made on www.agfagraphics.com/calendar.
Previous editions of Agfa Graphics’ VIP Calendar won awards in different countries, including the ‘Audience Award’ in the prestigious Dutch 'Kalenderwedstrijd' (calendar contest), and the silver award in the prestigious Gold Ink Awards from Printing Impressions magazine (USA).
About Agfa
The Agfa-Gevaert Group is one of the world's leading companies in imaging and information technology. Agfa develops, manufactures and markets analogue and digital systems for the printing industry (Agfa Graphics), for the healthcare sector (Agfa HealthCare), and for specific industrial applications (Agfa Specialty Products). Agfa is headquartered in Mortsel, Belgium. The company is present in 40 countries and has agents in another 100 countries around the globe. The Agfa-Gevaert Group achieved a turnover of 2,646 million euros in 2015.
Please visit us at www.agfa.com
About Agfa Graphics
Agfa Graphics offers integrated prepress solutions to the commercial printing industry, the newspaper printing, and publishing industry, the security printing industry and the sign and display, and industrial inkjet printing industry. These solutions comprise consumables, hardware, software and services for production workflow, project and process management, cloud software and image processing.
Agfa Graphics is a worldwide leader with its computer-to-film, computer-to-plate, digital proofing and security solutions for commercial and packaging printers.
For newspaper markets Agfa Graphics is leading supplier of automation for printed and mobile publishing workflows.
Agfa Graphics has also developed a prominent position in the new segments of industrial inkjet. It offers a wide range of inkjet presses and a complete assortment of high-quality inks.
www.agfagraphics.com
Contact:
Paul Adriaensen
Agfa Graphics Press Relations Manager
tel. ++32 (0)3/444.3940
e-mail:
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