30 Second Elevator Statement: We Are the Part Time IT Department for 50 Companies in The

30 Second Elevator Statement: We Are the Part Time IT Department for 50 Companies in The

30 second elevator statement: We are the part time IT department for 50 companies in the area. We provide predictable results at a predictable fee.

Results Nuggets

  • We help companies who are looking for predictable results from technology for a predictable fee.
  • Do you ever wonder how your technology, what you spend and what you get, compares to other companies of similar size and complexity?
  • When decision makers like you meet with us it is usually for one of three reasons:
  • They want to compare their technology, support and spending to the industry standard.
  • They want to get predictable results at a predictable fee
  • They want to know what they don’t know. (in other words, they can only evaluate their technology situation based on their current knowledge.)

Do any of these hit home?

Prospect: “I don’t think we need t meet, everything is working fine for us at the moment.”

  • We don’t want to meet with companies when the house is on fire. Our approach is to meet with business people who are happy with their current approach to technology. We show them how to look at things in a different way. For example we look at 4 key areas the areas:
  • Performance
  • Functionality
  • Risk
  • Cost

Many times we find that you may be out of alignment in one or more of these areas. Customers don’t always make changes immediately but they all tell us that the knowledge and perspective were extremely valuable.

Prospect: “So how would you work with us?”

  • I am not exactly sure. How would you like my job, I call people up to meet and I can’t guaranty we would even recommend working together. Our job is to educate business people on what technology results and spending should look like. I am not the person to tell you what we do or how we do it, I do know this, that 25 companies similar to yours in the Philadelphia area use TruMethods.

Prospect: “Look, I don’t want to waste either of our time. We are fine”

We don’t do business with most companies we meet with right away. The timing is not right or we are not the right fit. But every company we meet with tells me they were glad they could compare their technology support results against the leader in the industry.

Follow up Results bullets

  • When things don’t run properly, do you ever feel that nobody understands how it impacts your business?
  • Are you frustrated that when your IT company helps with technology decisions, they never get all the information that they need?
  • Do you feel like computer projects always cost more than planned…and you never get what was really expected?
  • Are you frustrated that whenever there is a problem, you always get a technical reason for an answer?
  • Are you annoyed when nobody takes responsibility for the technology?
  • Are you discouraged with the change and cost involved with technology?

Getting more…

  • Can you tell me more about that?
  • Could you be more specific about…
  • How long has this been a problem?
  • Have you tried to solve it before?
  • Did you give up trying to solve it?
  • How much would you say it cost you moneywise?
  • Does it affect your business?
  • How does that make you feel?

The appointment

  • I don’t suppose any of these hit home with you?
  • I don’t suppose inviting us in to talk about it would make sense at this time?
  • Would you be comfortable with telling me “no” if you don’t think we can help you?
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