Llywelyn
149020 - / Eich cyfeirnod
Your reference / 149020-8ac03a65
Ein cyfeirnod
Our reference / 6951
Dyddiad
Date / 06/03/2013
Llinell uniongyrchol
Direct line / 01443 33 6122
Ebost
Email: /

Dear Llywelyn

REQUEST FOR INFORMATION – ATI REF 6951 – REVENUES GENERATED FROM THE SALE OF CROWN COPYRIGHT IMAGES

I wrote to you on 11 February 2013 following your request for information. In your request you asked for information regarding the commercial reuse of Cadw images, to include: -

1.  The income derived from the reuse of Cadw images over the past five years

2.  The average number of images per commercial request

3.  A rate of charges levied for different resolutions of digital imagery

4.  The total cost of providing this service over the past five years, to include the temporal and financial cost of the service and any associated marketing costs

I am enclosing the information that you requested. The income derived from the reuse of Cadw images over the past five years is shown in the table below: -

Year / Income
2008 / £1801.50
2009 / £1080.00
2010 / £1047.00
2011 / £318.00
2012 / £0

The mode figure for number of images per commercial request is one.

Since 2010, the sale of images has been undertaken by the Visit Wales Image Centre (part of the larger Visit Wales Creative Services team) on behalf of Cadw. Information concerning pricing and formats is shown in the attached document ‘VW – Commercial – Pricing – Matrix – Rev – L – June – 2012’.

Costs associated with the provision of images for commercial requests are difficult to identify as the supporting IT systems have many uses, the cost of production is not recorded and images can be digitised for a number of purposes. Images are created in a number of ways including via digital photography and the scanning of hardcopy material. As noted above, images are digitised for a number of purposes, for instance under the auspices of the Public Records Act, Cadw has a programme to deposit Government information in the National Monuments Record of Wales. Before deposition, the original material is digitised so that a working copy is retained and the image is available to support other Cadw activities. This multi-use digitisation is the responsibility of the Cadw Archive and Photographic Officer, who has a large portfolio of duties and tasks, which focus on delivery. We do not keep records for the cost of individual digitisation tasks. One of the functions of the Cadw Publications Unit networked IT system is to create and manage digital images. Similarly, the same networked system also provides electronic services to Cadw’s graphic design team. Cadw contributes £650 (ex VAT) per annum towards the cost of the maintenance contract for this specialist system. This contribution to maintenance began in February 2013. Cadw does not market images, as they are supplied under licence and upon request.

Any information released under the Freedom of Information Act 2000 or Environmental Information Regulations 2004 will be listed in the Welsh Government’s Disclosure Log.

If you believe that I have not followed the relevant laws, or you are unhappy with this response, you may request an internal review by writing to Marilyn Lewis, Director of Cadw, Plas Carew, Unit 5/7 Cefn Coed, Parc Nantgarw,,Cardiff, CF15 7QQ.

When dealing with any concerns, we will follow the principles set out in the Welsh Government’s Code of Practice on Complaints which is available on the Internet at www.wales.gov.uk or by post.

You also have the right to complain to the Information Commissioner. Normally, however, you should pursue the matter through our internal procedure before you complain to the Information Commissioner. The Information Commissioner can be contacted at:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Tel: 01625 545 745
Fax: 01625 524 510

Email:

Also, if you think that there has been maladministration in dealing with your request then you may make a complaint to the Public Services Ombudsman for Wales who can be contacted at:

Public Services Ombudsman for Wales
Ffordd yr Hen Gae
Pencoed
Bridgend
CF35 5LJ

Yours Sincerely

Vincent Devine HND, BSc (Hons), MA

Cadw Knowledge and Information Manager


Cadw yw gwasanaeth amgylchedd hanesyddol Llywodraeth Cymru. Ein nod yw
hyrwyddo gwaith cadwraeth ar gyfer amgylchedd hanesyddol Cymru a gwerthfawrogiad ohono.
Cadw is the Welsh Government’s historic environment service. Our aim is to
promote the conservation and appreciation of Wales’s historic environment. /