1. Which of the following metrics is not related to user behaviour?

●Averagesessionduration

●Pages / Session

●Newsessions

●Bouncerate

  1. Concerning email-marketing, ‘open rate’ is the metric which shows…

●Percentage of people who clicked a link in an email

●Percentageofunsubscribers

●Percentage of people who opened an email

●Percentage of people who flagged an email as spam

  1. What does your Quality Score in Google Adwords depend on?

●CTR

●Adrelevance

●Landingpageexperience

●Alloftheabove

  1. Which of the following Facebook promotion rules (ex: contests or sweepstakes) is not legal?

●Like a post

●Leave a comment

●Share a post

●Alloftheabove

  1. What does CTA stand for?

●Clickthroughaction

●Calltoaction

●Costtoaction

●Cometoaction

  1. Which of the following services cannot be used for tracking backlinks?

●EdgeRankChecker

●Ahrefs

●Cyfe

●ThingLink

  1. Does Twitter support animated gif files?

●Yes

●No

  1. Which of the following advertising formats doesn’t exist on YouTube?

●Displayads

●Skippablevideoads

●Staticads

●Overlayads

  1. If the CTR of an advertising campaign is 4%, then if there are 1000 impressions, how many people clicked on the ad?

●4

●200

●40

●20

  1. What do you need to include robots.txt for?

●To show search engines which pages should not be indexed

●To direct to a primary mirror of a website

●To tell a search spider how often it should index your website

●Alloftheabove

  1. What does CRO stand for?

●Common Robots.txt Optimisation

●CurrentReachOnly

●ConversionRateOptimisation

●CreativeResourcesOnline

  1. Which of the following formats is not a markup vocabulary term?

●OpenGraph

●Schema.org

●FOAF

●RDFA

  1. It is possible for an author to pre-moderate comments to videos on YouTube?

●True

●False

  1. Which of the following elements does not influence page speed?

●Largeimagefiles

●A lot of JavaScript or CSS

●Disabled CDN

●URL length

  1. Who of the following people does not work for Google?

●JohnMueller

●MattCutts

●SergeyBrin

●DavidFilo

  1. What does CPC (cost-per-click) in Google AdWords depend on?

●Qualityscore

●Topics

●Bothofthem

●Neitherofthem

  1. The first ad had a 5% conversion rate and 500 clicks, the second ad had a 20% conversion rate and 100 clicks. Whichoneperformedbest?

●Firstad

●Secondad

●Theybothperformedequally

  1. What is the average landing page conversion rate?

●30%

●5%

●1%

●There is no average conversion rate

  1. Which of the following techniques is not considered to be Black Hat SEO?

●Buyingbacklinks

●Keywordstuffing

●Changingthepublicationdate

●Cloaking

  1. Which of the following formats requires the use of alt text?

●.pdf

●.doc

●.gif

●.swf

  1. A website has 1000 pages, but only 100 of them were indexed by Google? Whywasthis?

●You accidentally disallowed 900 pages in robots.txt

●These 900 pages are of extremely low quality

●Your website was penalised by Google

●Alloftheabove

  1. What is the second most popular search engine in the world?

●Ask

●AOL

●Yahoo!

●Bing

  1. Which of the HTTP status codes must be used when a website is temporarily unavailable?

●302

●404

●503

●200

  1. Which of the following social networks performs the worst for promoting visual content?

●Pinterest

●Instagram

●Flickr

●LinkedIn

  1. In 2015, what percentage of the web is powered by WordPress?

●19%

●23%

●2%

●17%

  1. Concerning social media marketing, what is “engagement”?

●It’s when a user has viewed your page

●It’s when a user has viewed your post

●It’s when a user has liked, commented or shared your content

●Alloftheabove

  1. Which of the following shows that your website has been penalised by Google?

●There are more than 500 pages in the index, but there is absolutely no traffic from Google

●You can’t find your website even for branded queries

●You received a message in Google Webmasters saying that your website has been penalised

●Alloftheabove

  1. What could be a reason for Google Panda penalty?

●Low-quality content on a website

●ContentMediaService

●Manipulating the number of links pointing to the page

  1. The fastest-growing social network of 2014, by the number of new users, was…

●Twitter

●Instagram

●Pinterest

●Reddit

  1. Which of the following is a Black Hat SEO technique where a user and a search engine are given different content on the same page?

●Articlespinning

●Cloaking

●Doorwaypages

●Hiddentext