HSB is a purchased curriculum and adheres to a specified instructional course outline provided by MBA Research and Curriculum Center; however, this template is being made available for your personal classroom notes/use.

PROVIDED BY MBA RESEARCH AND CURRICULUM CENTER

21st Century Instructional Guide for Career Technical Education

Principles of Marketing Course

Business and Marketing Cluster

High School of Business Concentration

Title: / Principles of Marketing (WVEIS 1505)
Standard Number:
HSB.S.PMAR.1 / Marketing
Students will understand marketing’s role and function in business to facilitate economic exchanges with customers.
Essential
Questions:
Objectives: / Students will / Learning Plan & Notes to Instructor:
HSB.O.PMAR.1.1 / examine marketing and its importance in a global economy.
HSB.O.PMAR.1.2 / discover marketing functions and related activities.
Standard Number:
HSB.S.PMAR.2 / Channel Management
Students will acquire foundational knowledge of channel management to understand its role in marketing.
Essential
Questions:
Objectives: / Students will / Learning Plan & Notes to Instructor:
HSB.O.PMAR.2.1 / discover the nature and scope of channel management.
HSB.O.PMAR.2.2 / determine the nature of channels of distribution.
HSB.O.PMAR.2.3 / examine legal considerations in channel management.
HSB.O.PMAR.2.4 / establish ethical considerations in channel management.
Standard Number:
HSB.S.PMAR.3 / Marketing-Information Management
Students will:
·  acquire foundational knowledge of marketing-information management to understand its nature and scope.
·  understand marketing-research activities to show command of their nature and scope.
Essential
Questions:
Objectives: / Students will / Learning Plan & Notes to Instructor:
HSB.O.PMAR.3.1 / determine the need for marketing-information.
HSB.O.PMAR.3.2 / examine the nature and scope of the marketing-information management function.
HSB.O.PMAR.3.3 / predict the role of ethics in marketing-information management function.
HSB.O.PMAR.3.4 / relate the use of technology in the marketing-information management function.
HSB.O.PMAR.3.5 / determine the nature of marketing research.
Standard Number:
HSB.S.PMAR.4 / Market Planning
Students will employ marketing-information to develop a marketing plan.
Essential
Questions:
Objectives: / Students will / Learning Plan & Notes to Instructor:
HSB.O.PMAR.4.1 / research the concept of marketing strategies.
HSB.O.PMAR.4.2 / determine the concepts of market and market identification.
HSB.O.PMAR.4.3 / choose market segments.
HSB.O.PMAR.4.4 / select a target market.
HSB.O.PMAR.4.5 / determine the nature of marketing plans.
HSB.O.PMAR.4.6 / examine the role of situational analysis in the marketing planning process.
HSB.O.PMAR.4.7 / participate in a market analysis.
HSB.O.PMAR.4.8 / participate in a competitive analysis.
HSB.O.PMAR.4.9 / determine the nature of a sales forecast.
HSB.O.PMAR.4.10 / predict sales for a marketing plan.
HSB.O.PMAR.4.11 / determine marketing goals and objectives.
HSB.O.PMAR.4.12 / develop a marketing plan.
Standard Number:
HSB.S.PMAR.5 / Pricing
Students will develop a foundational knowledge of pricing to understand its role in marketing.
Essential
Questions:
Objectives: / Students will / Learning Plan & Notes to Instructor:
HSB.O.PMAR.5.1 / recognize the nature and scope of the pricing function.
HSB.O.PMAR.5.2 / determine the role of business ethics in pricing.
HSB.O.PMAR.5.3 / debate legal considerations for pricing.
HSB.O.PMAR.5.4 / examine factors affecting pricing decisions.
Standard Number:
HSB.S.PMAR.6 / Product/Service Management
Students will:
·  acquire a foundational knowledge of product/service management to understand its nature and scope.
·  employ product-mix strategies to meet customer expectations.
·  position products/services to acquire desired business image.
·  position company to acquire desired business image.
Essential
Questions:
Objectives: / Students will / Learning Plan & Notes to Instructor:
HSB.O.PMAR.6.1 / determine the nature and scope of the product/service management function.
HSB.O.PMAR.6.2 / outline the impact of product life cycles on marketing decisions.
HSB.O.PMAR.6.3 / assess business ethics in product/service management.
HSB.O.PMAR.6.4 / examine the concept of the product mix.
HSB.O.PMAR.6.5 / compare factors used by marketers to position products/services.
HSB.O.PMAR.6.6 / outline the nature of product/service branding.
HSB.O.PMAR.6.7 / recognize the nature of corporate branding.
Standard Number:
HSB.S.PMAR.7 / Promotion
Students will acquire a foundational knowledge of promotion to understand its nature and scope.
Essential
Questions:
Objectives: / Students will / Learning Plan & Notes to Instructor:
HSB.O.PMAR.7.1 / recognize the role of promotion as a marketing function.
HSB.O.PMAR.7.2 / recognize the types of promotion.
HSB.O.PMAR.7.3 / classify the elements of the promotional mix.
HSB.O.PMAR.7.4 / distinguish the use of business ethics in promotion.
HSB.O.PMAR.7.5 / distinguish the regulation of promotion.
Standard Number:
HSB.S.PMAR.8 / Selling
Students will acquire a foundational knowledge of selling to understand its nature and scope.
Essential
Questions:
Objectives: / Students will / Learning Plan & Notes to Instructor:
HSB.O.PMAR.8.1 / examine the nature and scope of the selling function.
HSB.O.PMAR.8.2 / recognize the role of customer service as a component of selling relationships.
HSB.O.PMAR.8.3 / debate business ethics in selling.
HSB.O.PMAR.8.4 / analyze the nature of selling regulations.
Standard Number:
HSB.S.PMAR.9 / Participating in a Local Student Organization
Students will participate in a local student organization.
Essential
Questions:
Objectives: / Students will / Learning Plan & Notes to Instructor:
HSB.O.PMAR.9.1 / assess the purposes and goals of a local student organization.
HSB.O.PMAR.9.2 / discover the benefits and responsibilities of participation in a local student organization as an adult.
HSB.O.PMAR.9.3 / demonstrate leadership skills through participation in local student organization activities such as meetings, programs, and projects.
21st Century Skills / Learning Skills & Technology Tools / Teaching Strategies Culminating Activity / Evidence of Success
Information and Communication Skills:
Thinking and Reasoning Skills:
Personal and Workplace Skills:
Learning Skills & Technology Tools / Teaching Strategies Culminating Activity / Evidence of Success
Entrepreneurship Skills:
Culminating Assessment
Culminating Assessment: / A*S*K Assessment
Links and Other Resources
Links and Other Resources: / Related Websites:
Advanced Distributed Learning
www.adlnet.org
America's Career InfoNet
www.acinet.org
America's Job Bank
www.ajb.org
America's Service Locator
www.servicelocator.org
A*S*K Institute
www.ASKInstitute.org
CareerOneStop
www.careeronestop.org
Career Voyages
http://www.careervoyages.gov/index.cfm
Employment & Training Administration
www.doleta.gov
The Job Accommodation Network (JAN)
http://www.jan.wvu.edu
Marketing Education Association
www.nationalmea.org
Marketing Education Resource Teaching Cite
www.marketingteacher.com
Marketing Education Review
www.marketingeducationreview.com
Marketing Education Teaching Ideas
www.knowthis.com/academic/marketinged.htm
MBA Research and Curriculum Center
www.mark-ed.org
Monthly Labor Review Online: Labor Force Archives
http://www.bls.gov/opub/mlr/indexL.htm#Labor force
National DECA
www.deca.org
National FBLA-PBL
www.fbla-pbl.org
National Retail Federation
www.nrf.com
Occupational Information Network
www.doleta.gov/programs/onet
Office of Disability Employment Policy
www.dol.gov/odep
Pathways to Success
http://careertech.k12.wv.us/pathwaystosuccess/
U.S. Department of Labor in the 21st Century
http://www.dol.gov/
West Virginia Career and Technical Education
http://careertech.k12.wv.us
West Virginia Earn A Degree Graduate Early (EDGE)
http://www.wvtechprep.wvnet.edu/edge.htm
Workforce West Virginia
https://www.workforcewv.org/
Contacts
Contacts: / Business and Marketing Teachers: See CTE Directory
Business and Marketing Cluster Lead Coordinator: Abigail Reynolds,
High School of Business and Marketing Coordinator: Betty Sias,
OCTI Assistant Executive Director and EOCTST Coordinator: Donna Burge-Tetrick
OCTI Executive Director: Gene Coulson

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