INTEGRATED SPACES LTD / JOB DESCRPITION
- Job Title : Marketing Executive
- Department : Sales & Marketing
- Reporting to : Head Sales & Marketing
Purpose
To establish Brand image and build strong customer base for the organization products
No. / Key Responsibilities
1. / Creating brand awareness
2. / Ensuring maximum footfalls on site
3. / Ensure right positioning of project & corporate brand.
4. / Leveraging technology - digital media, social media etc.
5. / Build and leverage marketing analytics system
6. / Ensuring home financing options for customers
7. / Establishing & Maintaining healthy relationships with the channel partners(Sales)
8. / Establishing & Maintaining healthy relationships with marketing related vendors.
9. / Enable generation of walk ins at site through localised marketing
Key Activities would include:
1-Formulation of Marketing & Branding strategy (Online/Offline)for launching/Promoting of real estate projects.
2-Establishing marketing budget.
3-Planning and Managing marketing campaigns for individual projects.
4-Establishing relationship and coordination with Media Agencies and relevant vendors.
5-Designing project brochure,sales presentation, On site Hoardings and other on site collaterals.
6-Establish and Maintain prospect database.
7-Market Research & Analysis- Market trends, customer segmentation, Developer’s strategy, property availability and Customer Spend Patterns.
8-Evaluate and select website/Digital related services provider.
9-Coordinate with website service provide and ensure development and hosting of website as per the organization requirements.
10-Provide design inputs and content to website service provider.
11-Track and monitor the effectiveness of the website as a mode of branding and marketing.
12-Track and monitor the effectiveness of the ERP system for the management and control of the Marketing & Sales activities.
13-Establish MIS for marketing & Sales activities.
14-Tracking, monitoring & reporting MIS related marketing activities & its effectiveness.
15-Any other activities related to marketing and sales of the project.
Profile requirements:
Qualification:MBA/PGDM-Marketing preferred
Experience:
5+ years of experience in marketing preferably in Real Estate domain.
Skills:
1. Excellent communication & Presentation skills
2. Analytical skills
3. Negotiation skills
4. Creativity and Innovation
6. Leadership and people management skills